tamatebako Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Yushi Matsushita) has launched an "Ambassador Program Building and Operation Service" that continuously accumulates word-of-mouth posts on Instagram, "assetizing" advertising effectiveness.
This service is a new SNS marketing approach that continuously organizes ambassadors who are fans of a company, increasing tagged posts to generate natural traffic at each phase of search, comparison, and consideration.
To commemorate the service launch, it will be offered at a special price for the first 20 companies.
Background In recent years, SNS has transformed from a "place to browse" to a "place to search."
Particularly on Instagram, there is a prominent trend where user-generated content (UGC) has a stronger influence on decision-making than official corporate communications.
Approximately 60% of Gen Z uses SNS to decide travel plans, and among these, Instagram has surpassed "Google Search" as the most utilized source of information.
On the other hand, many companies - rely on operations to increase followers, - one-off influencer campaigns, - and short-term advertising placements, remaining in a state where "posts are not accumulated = not becoming assets."
Service Overview This service organizes ambassadors (continuous communicators) for a company's products and services, continuously generating "experience-based posts" on SNS.
### Feature ① Accumulate "Real Posts" instead of Ads As posts from actual users increase, "real experiences" that cannot be generated by corporate advertising become visible, and highly credible word-of-mouth naturally spreads.
Furthermore, the continuous accumulation of such posts provides a push for users in the consideration phase, significantly influencing purchasing and来店 decisions.
### Feature ② Strategically Increase Tagged Posts Instead of aiming to increase follower counts, this service concentrates posts in the "tagging" area of Instagram, creating a state where users "will definitely see" them when considering products or stores.
The accumulation of tagged posts increases real decision-making materials during the search and comparison stages, continuously maximizing contact opportunities with users in consideration.
### Feature ③ Designable Number and Timing of Posts - Posting frequency - Target audience - Post content are strategically designed to build a "mechanism for continuous word-of-mouth generation" that doesn't end with a single effort.
Moreover, by controlling the timing and context of posts, word-of-mouth is exposed along the user's behavioral flow during consideration, achieving reproducible customer acquisition and sales generation.
### Feature ④ Comprehensive Operation Outsourcing We will handle the entire process, from ambassador recruitment, selection, communication, to operation management.
By taking on the often-complex interactions with influencers and progress management, we minimize the burden on companies while building an operational system that consistently delivers results.
Post-Implementation Image Initial phase: Ambassador program design and recruitment begins After 3 months: 10-30 posters continuously share After 6 months: 50-100+ posts accumulated
In the medium to long term, word-of-mouth will accumulate in search results and tag sections, building a customer acquisition funnel that is not dependent on advertising.
Pricing Plan (Limited-Time Offer for First 20 Companies) From 50,000 yen per month *Regular price is 70,000 yen, but the first 20 companies will receive a 20,000 yen discount.
Future Development This service is planned to be deployed in "all areas where SNS word-of-mouth influences decision-making," regardless of industry.
Going forward, we will expand to ambassador data utilization and marketing support based on SNS post data, assisting companies in "breaking free from advertising dependence."
Company Profile Company Name: tamatebako Inc. Location: Lumine Gotanda II, Room 202, 3-1-5 Osaki, Shinagawa-ku, Tokyo Representative: Yushi Matsushita Business Activities: Advertising, SNS marketing support, content creation
Contact: https://tamatebako.works/ambassador Company HP: https://tamatebako-e.com/
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: Google