Launch of New Service to "Capitalize" on SNS Advertising: Continuously Accumulate Word-of-Mouth Posts via Ambassador System, Discount for First 20 Companies

tamatebako Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Yushi Matsushita) has launched the "Ambassador System Construction and Operation Service," which continuously accumulates word-of-mouth posts on Instagram to "capitalize" on advertising effectiveness.

This service is a new SNS marketing strategy that creates natural traffic in the search, comparison, and consideration phases by continuously organizing corporate fans into ambassadors and increasing tagged posts.

To coincide with the launch of the service, it will be offered at a special price limited to the first 20 companies.

Background

Approximately 60% of Generation Z utilizes SNS to determine their travel plans, and among them, Instagram has surpassed "Google Search" to become the most utilized information source.

In recent years, SNS has transformed from a "place to browse" to a "place to search."

Particularly on Instagram, there is a prominent trend where User Generated Content (UGC) influences decision-making much more strongly than official corporate announcements.

On the other hand, many companies depend on: - Operations to increase followers - One-off influencer campaigns - Short-term ad placements leaving them in a state where "posts are not accumulated = they do not become assets."