[30th Anniversary Project] Relaxed and Healthy♪ 'Honey Black Vinegar Diet' and 'Pompompurin' Collaborate for Their 30th Anniversaries!

Tamanoi Vinegar Co., Ltd. (Headquarters: Sakai City, Osaka Prefecture; President & Representative Director: Takaya Harino; hereinafter 'the Company') will implement a special collaboration project from June 2026 to commemorate the 30th anniversary of the launch of 'Honey Black Vinegar Diet', in partnership with the popular Sanrio character 'Pompompurin', who is also celebrating its 30th debut anniversary this year.

▲ 'Honey Black Vinegar Diet 125ml BP' Collaboration Package © '26 SANRIO CO., LTD. APPR. NO. L664838

■ Collaboration Overview

[Background]

'Honey Black Vinegar Diet' has been loved for many years as a beverage that allows people to easily enjoy black vinegar. 'Pompompurin' is beloved for its laid-back, easygoing personality, and the image of enjoying each day without overexerting oneself aligns with the theme of this project, 'Relaxed Health', leading to this collaboration.

Pompompurin is a popular character who won 1st place in the '2025 Sanrio Character Ranking' and also holds the 1st place in the interim rankings for 2026. Through this collaboration between two 30th-anniversary brands, the Company hopes to introduce 'Honey Black Vinegar Diet' to an even wider range of generations.

[Collaboration Package Details]

A total of four different designs will be available for the collaboration packages. To celebrate the 30th anniversary, they feature Pompompurin leisurely attempting a 30-meter run while drinking Honey Black Vinegar Diet, depicted cutely in a four-panel comic strip style.

Release Period: Currently on sale (limited quantity, ends when stock runs out)

Sales Locations: Retail stores nationwide

*Please note that some stores may not carry the collaboration packages.

▲ Collaboration packages are also available in other flavors *Image shown

■ 'Difficult Things, I Don't Know♪ Get Relaxed Healthy with Black Vinegar' Campaign

To commemorate the 30th anniversary of Honey Black Vinegar Diet, a campaign titled 'Difficult Things, I Don't Know♪ Get Relaxed Healthy with Black Vinegar' will be held.

By purchasing eligible products and entering, customers can win exclusive 'Honey Black Vinegar Diet' x 'Pompompurin' collaboration goods via lottery. Additionally, collecting all four package designs and posting images on social media will increase the chances of winning.

Campaign Name: Difficult Things, I Don't Know♪ Get Relaxed Healthy with Black Vinegar Campaign

Campaign Website: https://www.tamanoi.co.jp/hachikuro/30thhachikurocafe/

*Scheduled to go live from Monday, June 15

Campaign Period: Monday, June 15, 2026 – Tuesday, July 14, 2026

Eligible Products: All products in the Tamanoi Vinegar Drink category

*Excluding 'Honey Black Vinegar Sour 350ml Can'

For details, please check the campaign website and Tamanoi Vinegar's official social media.

*Please note that this campaign may be cancelled or terminated without notice, and product contents may change due to unavoidable circumstances.

■ About Pompompurin

A male Golden Retriever whose trademark is a dark brown beret. He is easygoing, his favorite word is 'going out', and his least favorite word is 'staying home'. His hobby is collecting shoes.

2026 is his 30th anniversary year, and with the key message 'Difficult Things, I Don't Know♪', he brings a chuckle and a sense of relief to busy daily lives.

© '26 SANRIO Ⓗ

■ About the Honey Black Vinegar Diet Series

The vinegar drink 'Honey Black Vinegar Diet', which supports beauty and health and has been the No.1 in sales volume for 18 consecutive years (*1), celebrates its 30th anniversary this year. It is a pioneering product in the vinegar drink category, which has been gaining attention amid the recent health boom, and has been cherished by many customers for a long time. The company offers a wide lineup of various forms and flavors to meet customer needs.

(*1) 'Honey Black Vinegar Diet 125ml BP' 2008-2025, Vinegar Drink Category, Nationwide. Source: KSP-POS (Food SM)

■ Company Overview

Company Name: Tamanoi Vinegar Co., Ltd.

Location: 1-1-32 Kurumanocho Nishi, Sakai Ward, Sakai City, Osaka Prefecture 590-0940

President & Representative Director: Takaya Harino

Founded: June 1907

Business: Manufacture and sale of brewed vinegar, powdered vinegar, various seasonings, retort foods, confectionery, health beverages, and alcoholic beverages

URL: https://www.tamanoi.co.jp/