Jig.jp, Known for Live-Streaming 'Fuwacchi' and AR/VTuber Initiatives, Adopts TalentX's AI-Native 'MyTalent Platform' to Strengthen Employer Branding

TalentX Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Takafumi Suzuki; Securities Code: 330A; hereinafter 'TalentX') announces that its AI-native talent acquisition platform 'MyTalent Platform,' specifically the employer branding service 'MyTalent Brand,' has been adopted by jig.jp Inc. (Head Office: Sabae City, Fukui Prefecture; President and CEO: Sho Kogami; hereinafter 'jig.jp'). This collaboration supports jig.jp—known for its live-streaming service 'Fuwacchi' and diverse in-house developed products such as VTuber initiatives, AR glasses, and open data platforms—in refreshing its recruitment website and building an owned media channel to accurately convey the company's unique appeal.

Background: Moving Beyond a Single Product Image to Showcase a Culture of Cross-Product Challenge

jig.jp develops a wide range of products in-house, including 'Fuwacchi,' VTuber services, AR glasses, and open data platforms. Central to its corporate culture is the emphasis on employees developing skills across multiple products and embracing a mindset of 'challenging' anything. This value is also a key criterion in recruitment. However, due to the high recognition of its flagship product 'Fuwacchi,' the company has faced the challenge of being perceived as a single-product business, making it difficult to communicate its true strengths—diverse career paths and a dynamic culture—at the awareness stage. To accurately convey the authentic appeal that job postings alone cannot express and to achieve better long-term candidate-company matching, jig.jp adopted 'MyTalent Brand.' With TalentX's strategic support, the company launched a new recruitment website and owned media platform in less than three months.

▼ jig.jp's Recruitment Website:

https://jigjp.brandmedia.i-myrefer.jp/

Comment from Mr. Yosuke Oike, Human Resources & General Affairs Department, Management Division, jig.jp Inc.

"Our company fosters a culture where employees can develop skills across multiple products and embrace challenges. With this redesign, we focused on presenting ourselves as a company that encourages diverse challenges beyond any single product. We highlight authentic voices from our diverse team members working across our Tokyo and Sabae offices. Since launch, we've seen a steady increase in direct applications through our website, and we feel the site has evolved into one that feels approachable and engaging. In the future, we plan to share lighter content on social media—such as employee daily life and the livability of our local communities—to build long-term connections with potential candidates."

Article Feature: https://mytalent.jp/lab/case_jigjp

About the AI-Native Integrated Talent Acquisition Platform 'MyTalent Platform' / 'MyTalent Brand'

'MyTalent Platform' is Japan's first AI-native, integrated talent acquisition platform designed to enable companies to sustainably acquire top talent in an all-in-one solution. Moving beyond traditional 'disposable' recruitment models reliant on external services or applicant tracking systems (ATS), it integrates talent pooling, branding, referrals, and candidate management—all built on a recruitment CRM that transforms candidate data into a strategic business asset. Guided by the concept 'AI drives connections, humans drive engagement,' the platform positions AI not just as an efficiency tool but as a core engine for designing candidate experience (CX). This seamlessly connects the entire talent journey—from attraction and acquisition to relationship building, selection, hiring, and post-hire success—supporting sustainable talent acquisition.

'MyTalent Brand,' a service within the platform, is an employer branding solution designed to attract candidates and turn them into company advocates. It enables intuitive, no-code creation of career sites, owned media, and employee stories. Integrated with the CRM module, it visualizes candidate 'fan levels,' instantly converting interested individuals into talent pool assets and automating the journey from awareness to hiring. This enables data-driven, proactive recruitment marketing and dramatically improves return on investment (ROI).

(Service Website: https://mytalent.jp)

About TalentX Inc.

TalentX Inc. offers the AI-native integrated talent acquisition platform 'MyTalent Platform.' As the provider of Japan's first recruitment CRM, it supports companies in talent acquisition through branding, referral hiring, alumni engagement, and candidate management. Beyond technology, TalentX provides strategic RPO services for recruitment strategy design and execution support, as well as the freelance HR expert service 'Sugoi Jinji' (Amazing HR). By combining technology, strategy, and execution support, TalentX aims to unlock the full potential of people and organizations.

[Company Overview]

Company Name: TalentX Inc. (Securities Code: 330A)

Headquarters: ONEST Iidabashi Square G Floor, 4-8 Kagurazaka, Shinjuku-ku, Tokyo 162-0825

Representative: President and CEO Takafumi Suzuki

Founded: May 28, 2018

Corporate Website: https://talentx.co.jp

MyTalent Platform Website: https://mytalent.jp/