Mabuchi Motor Adopts 'MyTalent Platform' to Boost Referral Recruitment with AI-Native Hiring

TalentX Inc. announced that its referral recruitment service, 'MyRefer (MyTalent Refer)', part of the 'MyTalent Platform'—an AI-native talent acquisition platform—has been adopted by Mabuchi Motor Co., Ltd., a leader in small DC motors.

Background of Adoption For Mabuchi Motor, aiming to realize its management philosophy of 'Contribution to International Society and Continued Expansion,' people are defined as the most important management resource. To acquire talent with diverse experiences and values capable of driving innovation, the company is strengthening its career recruitment. With changes in the hiring landscape, traditional methods alone have struggled to form talent pools, making the expansion of new channels a priority. Consequently, the company is focusing on promoting referral recruitment as part of its hiring strengthening efforts.

A key factor in choosing 'MyRefer' was its data visualization and analytics capabilities. By visualizing and analyzing individual employee participation in referral recruitment, the company can go beyond issue identification to plan and execute strategic measures that contribute to organizational engagement. Furthermore, the expectation for improved effectiveness through consulting based on data accumulated by TalentX, which supports over 1,000 companies, drove the adoption.

Comment from Takayuki Kaimori, HR Development Group Manager, HR Department 'We are strengthening our career hiring for future growth and aim for a steady increase in the referral hiring ratio. In the future, we want to position referral recruitment not just as a method, but as a proactive way for every employee to help build Mabuchi Motor's future, leading to the development of a new corporate culture.'

About 'MyTalent Platform' / 'MyRefer' 'MyTalent Platform' is Japan's first AI-native integrated talent acquisition platform. To move away from 'throwaway' recruitment dependent on external services, it is built on a recruitment CRM that converts candidate data into a management asset, integrating talent pools, branding, referrals, and candidate management. By utilizing AI as a core engine to design candidate experience (CX) rather than just an efficiency tool, it enables all-in-one talent acquisition.

'MyRefer', within this platform, is the No. 1 market share referral recruitment service in Japan, closing the gap between employees and recruitment. It provides functions to support the entire referral process, including program design, operational adoption, and internal branding. Equipped with AI-based automation, it reduces HR workload while fostering employee engagement, building a system for autonomous referral recruitment.