Announcement: The latest Pokémon amusement machine with a touch panel, 'Pokémon Frenda,' surpasses 200 million cumulative plays in 591 days since launch.
'Pokémon Frenda,' a new amusement machine from Takara Tomy Arts and Marvelous, has achieved over 200 million plays in just 591 days, setting a record for Pokémon arcade machines. This touch-panel enabled machine allows players to battle, capture Pokémon, and collect 'Frenda Picks.' To celebrate this milestone and welcome new players, a campaign will launch on April 11, 2026, offering special starter 'Frenda Picks' and introducing new game content.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 20:30
- 🔍 Collected: April 3, 2026 at 12:31
- 🤖 AI Analyzed: April 18, 2026 at 02:44 (350h 13m after Collected)
Announcement regarding the latest Pokémon kids' amusement machine developed as a joint venture between toy manufacturer Takara Tomy Arts Co., Ltd. (Katsushika-ku, Tokyo / President and CEO Toshimitsu Kondo) and game manufacturer Marvelous Inc. (Shinagawa-ku, Tokyo / President and CEO Shinichi Terui), "Pokémon Frenda," which has surpassed 200 million cumulative plays approximately 1 year and 7 months (591 days) after its launch.
"Pokémon Frenda" is a kids' amusement machine where players battle Pokémon, capture Pokémon, and collect "Frenda Picks" dispensed from the cabinet. It began operation nationwide at amusement facilities and game centers on Thursday, July 11, 2024.
The "Twin Cabinet," which normally allows two players to play on one machine, offers thrilling battles on two large monitors mounted on the top and center of the cabinet when "Tag Play" (simultaneous play) occurs, connecting the adjacent screens. Furthermore, the central monitor (player's side) features a touch panel, allowing for intuitive and immersive gameplay as the game visuals and touch actions on the screen are synchronized.
We are pleased to announce that "Pokémon Frenda" has surpassed 200 million cumulative plays approximately 1 year and 7 months after its launch (as of February 21, 2026, after 591 days). The speed at which it reached 200 million plays in 591 days is the fastest record among all previous Pokémon kids' amusement machines.
"Pokémon Frenda," which allows players to enjoy encounters with various Pokémon through battles, will launch a campaign on Saturday, April 11th, targeting new users to "Pokémon Frenda" as well, delivering an enriched play experience with even more encounters.
* "Cumulative play count" is calculated by counting the number of times coins were inserted into the cabinet as one play.
In April, coinciding with the entrance and school season, we will launch a major campaign called "Pokémon Frenda: Unprecedented 3 Big Missions." The first installment of the campaign, "Debut Support! Get Your Pokémon!" will run from Saturday, April 11th, targeting users experiencing "Pokémon Frenda" for the first time. Participants will receive one of three Pokémon: "Nyakoha," "Hitokage," or "Pocchama" at stores nationwide where "Pokémon Frenda" is installed.
This campaign realistically recreates the Pokémon world experience where "the adventure begins after receiving your first Pokémon from the professor," a common event in the early stages of game software and TV anime. By speaking to store staff, customers can choose and receive a "Frenda Pick" of their favorite Pokémon from the three available.
Furthermore, these three "Frenda Picks" will have new functions added through timed releases, becoming special "Frenda Picks" that continuously grow stronger (*1). For details, please check the official website.
*1 This is not Pokémon evolution. The functions of the Frenda Picks will be sequentially unlocked on April 23rd, April 29th, and May 30th.
●Start Date:
Starting Saturday, April 11, 2026 (ends when supplies run out)
●Target Stores:
All stores equipped with "Pokémon Frenda."
* Distribution times, locations, and quantities vary by store. Please check store posters for details.
* Implementation may not be available at some stores even if they are campaign target stores, depending on store conditions.
●Distribution Item:
One "Frenda Pick" (Nyakoha / Hitokage / Pocchama)
●Target Audience:
All ages
●Distribution Condition:
Ask store staff, "Please give me a Frenda Pick."
●Campaign Website:
https://pokemonfrienda.com/event/e260403fes/
The "Pokémon Frenda 3 Big Missions" campaign will kick off with the first installment, "Debut Support! Get Your Pokémon! Campaign," followed by the second phase starting Wednesday, April 29th (Holiday), and the third phase on Saturday, May 30th. Details will be announced sequentially on the campaign website.
Furthermore, a new set, "Best Tag 5th Dan," will begin operation on Thursday, April 23rd. Please look forward to the ever-growing excitement of "Pokémon Frenda."
About "Pokémon"
It began with the Game Boy software "Pokémon Red and Green," released in 1996. It is a role-playing game packed with elements such as the "collectibility" of capturing and raising Pokémon, and the "communication" of exchanging and battling with friends. Since then, it has expanded into a wide range of businesses including card games, TV anime, movies, and merchandise, gaining global popularity.
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■Product Name: "Pokémon Frenda"
■Format: Commercial Kids Amusement Game Machine
■Play Fee:
100 yen (tax included) + 1 Frenda Pick dispensed for 100 yen (tax included) / Maximum 600 yen (tax included) per play
■Number of Players: 1-2
■Operation Period: Currently in operation since July 11, 2024
("Best Tag 5th Dan" is scheduled to start operation on Thursday, April 23rd)
■Machine Size: (Width) 1237mm x (Depth) 846mm x (Height) 1796mm / (Weight) Approx. 210kg
■Dispensed Item (Frenda Pick) Size: (Width) 38.9mm x (Height) 62.9mm x (Thickness) 4.2mm
■Play Time: Approx. 8-10 minutes *Varies depending on gameplay conditions.
■Production: Takara Tomy Arts / Marvelous
■Sales: Takara Tomy Arts / Marvelous
■Official HP: https://pokemonfrienda.com
■Rights Notation:
©2024 Pokémon. ©1995-2024 Nintendo/Creatures Inc./GAME FREAK inc.
Developed by T-ARTS and MARV
Pocket Monsters, Pokémon, and Pokémon are registered trademarks of Nintendo, Creatures Inc., and GAME FREAK inc.