【Takara Shuzo】Takara "Shochu Highball" Kire no 5% <Chilled Salt Lemon> New Limited-Edition Release on June 2nd (Tuesday)

Takara Shuzo Co., Ltd. will launch "Takara 'Shochu Highball' Kire no 5% <Chilled Salt Lemon>" nationwide as a limited-edition new product on Tuesday, June 2nd.

In recent years, the RTD*1 market has seen a trend towards "lower alcohol content" and an increased demand for "food-friendly" and "dry (not sweet)" tastes, driven by diversifying lifestyles and values, and rising health consciousness.

The "Kire no 5%" series offers the satisfying drinking experience characteristic of Takara "Shochu Highball" and a crisp, dry taste with strong carbonation, even at 5% alcohol content. Since its launch last September, it has been well-received not only by existing Takara "Shochu Highball" fans but also by new customers who specifically choose products based on alcohol content.

The newly released "Kire no 5% <Chilled Salt Lemon>" is a limited-edition flavor characterized by a "cooling sensation" felt the moment it touches the palate. Combined with the subtle saltiness typical of a salty lemon flavor, it offers a "refreshingly cool lemon tartness enhanced by saltiness" that is perfect for the hot summer.

Our company will continue to contribute to our customers' rich and smiling lives by creating new deliciousness and value for "Japanese sake" with our reliable technology.

【Product Overview】

Product Name: Takara "Shochu Highball" Kire no 5% <Chilled Salt Lemon> Category: Spirits (sparkling) Alcohol Content: 5% Pure Alcohol Content: 14g per 350ml, 20g per 500ml Volume/Container: 350ml・500ml / Aluminum can Packaging: 24 bottles per cardboard box Suggested Retail Price (excluding tax): 350ml / 159 yen, 500ml / 217 yen Sales Region: Nationwide Release Date: June 2, 2026 (Tuesday)

◆Takara "Shochu Highball" Brand Site: https://shochu-hiball.jp/

This dry chuhai pursues the taste of the original "Shochu Highball" born in popular taverns in downtown Tokyo in the late Showa 20s (late 1940s to early 1950s), which is said to be the origin of the word "chuhai." In addition to the satisfying drinking experience unique to Takara Shochu and the crisp, dry taste with strong carbonation, it is also popular among customers for its functional aspects such as zero sugar*2, zero purine*3, and zero sweeteners*4.

Thanks to the continued patronage of our customers, Takara "Shochu Highball" celebrated its 20th anniversary on March 7, 2026. We will continue to deliver the "crisp, dry taste with strong carbonation" loved in downtown taverns, unchanged.

*1 RTD: Abbreviation for Ready to Drink. Refers to alcoholic beverages that can be consumed as is, such as canned chuhai.

*2 Zero sugar: Displayed as zero sugar if sugar content is less than 0.5g per 100ml, based on food labeling standards. <Ramune-wari>, <Grape-wari>, <Ginger>, <Izakaya Ume-wari>, <Izakaya Akajiso-wari>, and <Tateishi Uchida no Ume-wari style> are not sugar-free.

*3 Zero purine: Displayed as zero purine if purine content is less than 0.5mg per 100ml.

*4 Zero sweeteners: No artificial sweeteners are used as food additives.