Takara Shuzo to Launch Renewed "Gokujo Takara Highball" on April 7th (Tuesday)
📋 Article Processing Timeline
- 📰 Published: March 26, 2026 at 23:01
- 🔍 Collected: March 28, 2026 at 21:59 (46h 58m after Published)
- 🤖 AI Analyzed: April 14, 2026 at 22:56 (408h 56m after Collected)
Takara Shuzo Co., Ltd. will renew the name and package design of "Tanchu," a carbonated drink of "極上〈宝焼酎〉 no tansanwari," and launch it nationwide as "Gokujo Takara Highball" on April 7th (Tuesday).
"Gokujo Takara Highball" is a canned Kōrui shochu highball made with a best balance of "Gokujo <Takara Shochu>" and strong carbonated water.
In addition to the carbonated drink of "Gokujo <Takara Shochu>" gaining popularity mainly in restaurants in Tokyo, "Tanchu," a carbonated drink of "Gokujo <Takara Shochu>" sold since 2022, has been well-received by customers, who say, "It's refreshing, not sweet, and can be easily enjoyed at home with meals."
To more clearly appeal the characteristics of this unsweetened, simple carbonated drink made only with carefully selected shochu and carbonated water, the name and package design will be renewed without changing the popular taste.
In recent years, "Shochu RTD※" products that bear a shochu brand and leverage the taste of shochu have become popular. By launching the renewed "Gokujo Takara Highball," we aim to revitalize the Kōrui shochu market.
※RTD: Abbreviation for Ready to Drink. Refers to alcoholic beverages that can be drunk as is, such as canned chu-hai.
【Product Overview】
Product Name: Gokujo Takara Highball 7% 350ml Can
Category: Kōrui Shochu (Carbonated)
Alcohol Content: 7%
Pure Alcohol Content: 20g per bottle
Volume/Container: 350ml / Aluminum Can
Packaging: 24 cans per corrugated cardboard box
Suggested Retail Price (excluding tax): 141 yen
Sales Region: Nationwide
Release Date: Tuesday, April 7, 2026
■ "Gokujo <Takara Shochu>" Brand Site
https://www.takarashuzo.co.jp/products/shochu/takarashochu/gokujo/
■ About the New Package Design
・Place the large brand logo of "Gokujo <Takara Shochu>"
・Appeal with a red ribbon for "Strong Carbonated Plain," making it easy for customers to imagine the desired taste.
・Simply appeal the product features: "Goes well with any dish!" and "Just shochu and carbonation!"
FAQ
What is the release date and sales region of the renewed Gokujo Takara Highball?
It will be launched nationwide across Japan on Tuesday, April 7, 2026.
What are the two main ingredients used to make Gokujo Takara Highball?
The product is made with a best balance of Gokujo Takara Shochu and strong carbonated water.
What changes are being made to the product previously known as Tanchu?
Takara Shuzo is renewing both the product name and the package design without changing its popular taste.
What is the suggested retail price and alcohol content of a single can?
The suggested retail price excluding tax is 141 yen, and the alcohol content is 7 percent.
What design elements are included in the new packaging of the product?
It features a large brand logo of Gokujo Takara Shochu and a red ribbon for Strong Carbonated Plain.