Taiyo Life Launches 'Single Premium Whole Life Insurance' Enabling Both 'Death Benefit' and 'Wealth Growth'!

Taiyo Life Insurance will re-launch its 'Single Premium Whole Life Insurance' on April 1, 2026, a product that offers both death benefits and savings, allowing customers to grow their assets.
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  • 📰 Published: April 1, 2026 at 18:00
Taiyo Life Insurance Co., Ltd. (President: Yasuo Tamura) of the T&D Insurance Group announced that it will launch its "Single Premium Whole Life Insurance" product on April 1, 2026.

Since the Bank of Japan's policy interest rate hike in March 2024, domestic interest rates have been on an upward trend, increasing public interest and demand for asset building in households. The company has responded to customers' diverse savings needs by introducing products that capture changes in the economic environment, such as the launch of "Taiyo Life's Savings Insurance," a principal-guaranteed accumulation type insurance, through its direct channel in August 2025.

This time, we will resume sales of "Single Premium Whole Life Insurance," which had been suspended since July 2016 due to the impact of negative interest rate policies and other factors. This insurance not only provides survivor benefits in the event of an emergency but also offers savings features, meeting both protection and savings needs. Furthermore, it is a product with tax benefits that allow for the utilization of the non-taxable framework for death insurance proceeds as a measure against inheritance tax.

With "Suma Hoken" (Smart Insurance), you can easily request materials and get an insurance premium estimate online (*4).
Please try it from the URL below.

■ Request for materials here
https://www.taiyo-seimei.co.jp/scripts/net/index.cgi?utm_medium=content-text&utm_source=prtimes&utm_campaign=202604_prtimes_siryo

■ Details of "Single Premium Whole Life Insurance" here
https://www.taiyo-seimei.co.jp/net_lineup/best/ichijishusin1/index.html?utm_medium=content-text&utm_source=prtimes&utm_campaign=202604_prtimes_ichijishusin

Our company will continue to stand by our customers and aim to realize a society where everyone can live long, healthy, and with peace of mind.

End
Individual-900-25-744 (2026/3/26)

FAQ

What kind of product is "Single Premium Whole Life Insurance"?

It's a whole life insurance where you pay the entire premium at once, combining death benefits in case of an emergency with savings features for the future. It can also be used for inheritance tax planning.

Why is sales resuming at this time?

This is in response to changes in the economic environment, specifically the rising domestic interest rates since the Bank of Japan's policy rate hike in March 2024, which has increased demand for asset building.

What is "Suma Hoken"?

Suma Hoken is an online channel provided by Taiyo Life, allowing customers to easily request materials and get insurance premium estimates via the internet.