"View and Get Good Fortune! Read and Improve Your Luck!" 350,000 PV Temple and Shrine Media "Jyun-en" Envisions a Future of Faith Starting with Excitement
Temple and shrine media "Jyun-en," operated by Fukuho Co., Ltd., which achieved 350,000 PV, proposes a new form of worship that begins with enjoyment, aiming to connect people with sacred sites.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 17:30
Our company endorses April Dream, an initiative to make April 1st a day for announcing dreams.
This press release is the dream of "Fukuho Co., Ltd. Jyun-en Project."
Image of "Jyun-en" aiming to preserve a future where the next generation can naturally connect with temples and shrines.
Temples and shrines were once a part of daily life, where children played and naturally offered prayers.
However, in recent years, due to declining religious affiliation and societal changes, that connection has gradually weakened.
Feeling that one "must worship correctly" can, paradoxically, become a barrier to taking the first step.
Fukuho Co., Ltd. has walked alongside temples and shrines through the sale of tabi (traditional Japanese socks).
From this connection, we launched the "Jyun-en" project in October 2021, connecting the general public with temples and shrines.
In 2021 and 2022, we organized temple and shrine events, creating opportunities for experiential learning.
Good Matchmaking Event at Kinpusenji Temple, Yoshino, Nara
Good Matchmaking Event at Manpukuji Temple, Uji, Kyoto
Subsequently,
We relaunched the project by starting columns in September 2023.
Jyun-en,
With the concept of "View and Get Good Fortune! Read and Improve Your Luck!",
Continues to disseminate the charm of temples and shrines as a media that allows people to "enjoy learning" through approachable angles such as Goshuin (temple/shrine seal) tours, sightseeing, and good luck.
Current "Jyun-en TOP" image
We value the dissemination of "live information" obtained by writers actually visiting the sites,
And the provision of "semi-official information" confirmed by the temples and shrines with whom we have built relationships,
We strive to deliver content that lightens the heart just by viewing it,
Becomes more enjoyable when read,
And makes you want to go out on a holiday.
In particular, we have received support primarily from women in their 30s and 40s,
January 2024: 43,000 PV
January 2025: 160,000 PV
January 2026: 350,000 PV
And continue to grow into a media widely viewed by many people.
Jyun-en aims to foster an understanding of correct worship methods and a proper state of mind naturally,
Through experiences that emphasize "it's more fun to know" rather than "I must do it correctly."
Column on Zuishinin Temple, an ancient temple associated with Ono no Komachi
Official column on Tamura Shrine, Ichinomiya of Sanuki Province
Writer's actual experience information for comfortable cherry blossom viewing in Yoshino, Nara
Column on correct worship methods 'Matchmaking Version'
Column on correct worship methods 'Breaking Ties Version'
Column introducing "Pilgrimage" as a way to enjoy worship
Thanks to Jyun-en's columns,
We have received feedback such as "I didn't know such a place existed" and "I'm glad I learned about it" from readers who visited previously unknown temples.
Jyun-en's small efforts and the steps taken by our readers who embrace them,
Are gradually bringing people closer to temples and shrines.
The exciting sound of flutes at summer festivals.
The laughter of children echoing in the precincts of temples and shrines.
Memories of Hatsumode (first shrine visit of the New Year) with family and the warmth of amazake.
And quietly offering prayers in front of temples and shrines.
We hope that such everyday scenes will continue to be commonplace in the future.
Jyun-en, with excitement as its gateway,
Gently connects people with temples and shrines,
And passes on the spiritual home, "temples and shrines," to the future.
To pass on the culture of naturally connecting with temples and shrines to the next generation.
We want to continue to be "Jyun-en," a site that delivers sincere information.
That is our "dream" that we want to convey for April Dream.
Fukuho Co., Ltd.
Jyun-en Business Division
4-22-20 Uenoshibamukaogaoka-cho, Nishi-ku, Sakai City, Osaka 593-8303 Japan
Temple and Shrine Introduction Site "Jyun-en": https://jyun-en.jp/
Temple and Shrine Goods EC Shop "Tabiya Net": https://www.tabiya.net/
This press release is the dream of "Fukuho Co., Ltd. Jyun-en Project."
Image of "Jyun-en" aiming to preserve a future where the next generation can naturally connect with temples and shrines.
Temples and shrines were once a part of daily life, where children played and naturally offered prayers.
However, in recent years, due to declining religious affiliation and societal changes, that connection has gradually weakened.
Feeling that one "must worship correctly" can, paradoxically, become a barrier to taking the first step.
Fukuho Co., Ltd. has walked alongside temples and shrines through the sale of tabi (traditional Japanese socks).
From this connection, we launched the "Jyun-en" project in October 2021, connecting the general public with temples and shrines.
In 2021 and 2022, we organized temple and shrine events, creating opportunities for experiential learning.
Good Matchmaking Event at Kinpusenji Temple, Yoshino, Nara
Good Matchmaking Event at Manpukuji Temple, Uji, Kyoto
Subsequently,
We relaunched the project by starting columns in September 2023.
Jyun-en,
With the concept of "View and Get Good Fortune! Read and Improve Your Luck!",
Continues to disseminate the charm of temples and shrines as a media that allows people to "enjoy learning" through approachable angles such as Goshuin (temple/shrine seal) tours, sightseeing, and good luck.
Current "Jyun-en TOP" image
We value the dissemination of "live information" obtained by writers actually visiting the sites,
And the provision of "semi-official information" confirmed by the temples and shrines with whom we have built relationships,
We strive to deliver content that lightens the heart just by viewing it,
Becomes more enjoyable when read,
And makes you want to go out on a holiday.
In particular, we have received support primarily from women in their 30s and 40s,
January 2024: 43,000 PV
January 2025: 160,000 PV
January 2026: 350,000 PV
And continue to grow into a media widely viewed by many people.
Jyun-en aims to foster an understanding of correct worship methods and a proper state of mind naturally,
Through experiences that emphasize "it's more fun to know" rather than "I must do it correctly."
Column on Zuishinin Temple, an ancient temple associated with Ono no Komachi
Official column on Tamura Shrine, Ichinomiya of Sanuki Province
Writer's actual experience information for comfortable cherry blossom viewing in Yoshino, Nara
Column on correct worship methods 'Matchmaking Version'
Column on correct worship methods 'Breaking Ties Version'
Column introducing "Pilgrimage" as a way to enjoy worship
Thanks to Jyun-en's columns,
We have received feedback such as "I didn't know such a place existed" and "I'm glad I learned about it" from readers who visited previously unknown temples.
Jyun-en's small efforts and the steps taken by our readers who embrace them,
Are gradually bringing people closer to temples and shrines.
The exciting sound of flutes at summer festivals.
The laughter of children echoing in the precincts of temples and shrines.
Memories of Hatsumode (first shrine visit of the New Year) with family and the warmth of amazake.
And quietly offering prayers in front of temples and shrines.
We hope that such everyday scenes will continue to be commonplace in the future.
Jyun-en, with excitement as its gateway,
Gently connects people with temples and shrines,
And passes on the spiritual home, "temples and shrines," to the future.
To pass on the culture of naturally connecting with temples and shrines to the next generation.
We want to continue to be "Jyun-en," a site that delivers sincere information.
That is our "dream" that we want to convey for April Dream.
Fukuho Co., Ltd.
Jyun-en Business Division
4-22-20 Uenoshibamukaogaoka-cho, Nishi-ku, Sakai City, Osaka 593-8303 Japan
Temple and Shrine Introduction Site "Jyun-en": https://jyun-en.jp/
Temple and Shrine Goods EC Shop "Tabiya Net": https://www.tabiya.net/
FAQ
What kind of media is "Jyun-en"?
It is a digital media that introduces the charm of temples and shrines with the concept of "View and Get Good Fortune! Read and Improve Your Luck!", through approachable angles such as Goshuin tours, sightseeing, and good luck.
Why was this announced as an "April Dream"?
Fukuho Co., Ltd. endorses "April Dream," which designates April 1st as a day to announce dreams, to express its long-term vision of passing on temple and shrine culture to the next generation through "Jyun-en."
What demographic supports "Jyun-en"?
It is particularly supported by women in their 30s and 40s, who appreciate that they can naturally learn correct worship methods and a proper state of mind through enjoyable experiences.