17th Anniversary of Online Shop: Building Trust in E-commerce for Joinery Manufacturer Tanimoto Fusuma

Tanimoto Fusuma Koshoku Co., Ltd., a company involved in the planning, manufacturing, and installation of interior joinery, celebrated the 17th anniversary of its online shop on May 25, 2026. Initially, selling joinery online was not common, and challenges such as measurement errors existed, but the company has made continuous improvements based on customer feedback. They have now introduced a dedicated input format to ensure a smooth ordering process. Their flagship product, the 'Fusuma Reform Door,' has sold over 58,000 units, supported by customers who appreciate the ability to transform living spaces without major construction. The company has received awards such as the 'Osaka Monozukuri Excellent Enterprise Award' and plans to strengthen information dissemination through video content ahead of its 80th anniversary in September 2026.