"Delicious" for Every Day, Always. #April Dream

Daikyo's "Shizen Fudo" brand announces its dream to support people's daily lives with wholesome food that is gentle on both body and mind.
食品・飲料,流通NQ 27/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 1, 2026 at 09:10
  • 🔍 Collected: April 1, 2026 at 01:00
  • 🤖 AI Analyzed: April 6, 2026 at 16:00 (135h 0m after Collected)
Our company endorses April Dream, a project that aims to make April 1st a day for companies to announce their dreams. This press release is about Shizen Fudo's dream.

Daikyo Co., Ltd. (Head office: Takamatsu City, Kagawa Prefecture https://t-daikyo.com/) has a deep understanding of life with fields and will confront and challenge the social issues related to food that emerge from this understanding, working towards their resolution.

## The Starting Point of Shizen Fudo's Dream
In our busy daily lives, meals often get put on the back burner, or we find ourselves wondering what to eat.
Many of us probably struggle with balancing convenience and time, even while being concerned about our health.

On busy days, on tiring days.
Just having a moment where you can spontaneously think, "This is delicious," can make the day a little better.
Something gentle for both body and mind.
To make someone's day even a little lighter. We, Shizen Fudo, aim to support such daily lives through food.

### Shizen Fudo's Initiatives
In "FOOD SHIFT Selection 2026," a national movement promoted by the Ministry of Agriculture, Forestry and Fisheries to rethink Japan through food, we received an Excellence Award for products such as agricultural, forestry, and fishery products and processed foods that contribute to local production for local consumption or the expansion of domestic agricultural, forestry, and fishery product consumption. Our goal is to process local agricultural products, nurtured by sea breezes and sunshine, into forms that are easy to incorporate into daily meals, delivering "deliciousness" that can be continued effortlessly.

We believe this initiative not only connects the value of the region to the future but also gently supports someone's life through food.
Shizen Fudo will continue to deliver small moments of "deliciousness" every day through food that is gentle to both body and mind.

In the midst of busyness, when meals are neglected, yet health remains a concern. We aim to empathize with such anxieties and uncertainties, gradually resolving the "unknowns" and inconveniences.
We believe that this accumulation will eventually lead to days where one can age gracefully and peacefully.
With this prayer, we hope that for people not only in Japan but around the world, "aging" will become a gentle and radiant journey. (Shizen Fudo Public Relations & Brand Department)

*April Dream is a project by PR TIMES where companies announce their dreams they wish to achieve on April 1st. We are seriously committed to realizing this dream.

[About Shizen Fudo]
Shizen Fudo's corporate message is "Delivering smiles with the power of nature," and we aim to provide products, services, and information that resonate with our customers' feelings.

FAQ

What is "April Dream"?

It's a project by PR TIMES for companies to announce their dreams on April 1st. Daikyo is seriously committed to realizing this dream.

What kind of food does Shizen Fudo aim for?

Shizen Fudo aims to provide "delicious" food that is gentle on the body and mind, and can be continued effortlessly even in busy daily lives.

What does it mean to have won an award in "FOOD SHIFT Selection 2026"?

It means Shizen Fudo received an Excellence Award for products contributing to local production for local consumption or the expansion of domestic agricultural, forestry, and fishery products, as part of a national movement promoted by the Ministry of Agriculture, Forestry and Fisheries.