[SwitchBot] KATA Friends 'Golden Week Adoption Campaign'! Get 6 Months of Light Plan Free with Purchase. SNS Gift Card Giveaway and In-Store Trial Events Also Held

SWITCHBOT Co., Ltd. (Headquarters: Shibuya-ku, Tokyo), the 'No. 1 IoT Device Brand' (*according to Kaden Biz, Nov 2022) handling IoT and smart home businesses, will hold the 'GW Adoption Campaign' for the evolving AI partner robot 'KATA Friends' from Friday, April 17 to Sunday, May 10, 2026.

In this campaign, customers who purchase a KATA Friends main unit during the target period will receive a '6-month free Light Plan' privilege. Additionally, an SNS follow & participate campaign where you can win Amazon gift cards via lottery will be held. On May 4 and 5, an event where you can experience the actual device will be held at 5 electronics retail stores.

The Best Holiday with the Best Partner. Golden Week is the perfect time to relax at home or start something new. The evolving AI partner robot 'KATA Friends' is an existence that responds to words and touch, allowing you to build a relationship little by little in your daily life.

'I can't keep a pet, but I want a companion.' 'I want to introduce a change to my family or home time during GW.'

For such people, we are holding this campaign as an opportunity to easily start living with KATA Friends.

'GW Adoption Campaign' Overview Customers who purchase KATA Friends at an authorized SwitchBot retailer will receive 6 months of the 'Light Plan,' the software plan necessary to start living with KATA Friends, completely free.

Item / Content Campaign Name: KATA Friends GW Adoption Campaign Period: Friday, April 17 to Sunday, May 10, 2026 Benefit: 6 months of KATA Friends Lifestyle Light Plan (equivalent to 11,880 yen) Target Product: KATA Friends (Noah / Nico) Condition: Customers who purchased KATA Friends at an authorized SwitchBot retailer Details Page URL: https://www.switchbot.jp/pages/katafriends-launch-campaign-ads

Win an Amazon Gift Card by Lottery! SNS Follow & Participate Campaign On SNS (X / Instagram), we are holding a campaign that you can easily participate in just by following the official account and reacting to the target post. We will give away Amazon gift cards by lottery.

Application Period: Friday, April 24 to Sunday, May 10 Application Method: - X: Follow the official account & repost the target post - Instagram: Follow the official account & like the target post Prize: 1,000 yen Amazon Gift Card (Total 20 winners by lottery) *This campaign is conducted by SWITCHBOT Co., Ltd., and Amazon is not involved in its execution. *Amazon is a trademark of Amazon.com, Inc. or its affiliates.

[5/4-5/5 Store Limited] Experience 'Loveliness' in a Real Venue that Digital Cannot Convey Soft touch, the joy when eyes meet, and adorable reactions that make you smile—things that cannot be fully conveyed through images or videos alone. A store-limited trial event where customers can verify the charm of KATA Friends with their own five senses will be held at 5 electronics retail stores for two days on Monday, May 4 (holiday) and Tuesday, May 5 (holiday).

The event requires no reservation, is free of charge, and anyone is welcome to join casually.

Points: - Actually see, touch, and talk: Directly experience the reaction when petted and how it responds to your voice. - Detailed explanation by professional staff: Professional staff will politely answer your questions about functions and costs. - No reservation required, free of charge: Feel free to drop by while shopping.

Event-Limited 'Double Benefit' Campaign We have prepared special limited-time benefits at the event hosting stores.

[Benefit 1] Purchaser Benefit: Receive a SwitchBot 'Hub 2'! Customers who purchase 'KATA Friends' at a hosting store during the event period will receive a standard 'Hub 2' smart remote control with thermo-hygrometer function on the spot.

[Benefit 2] SNS Post Benefit: Receive an original plush toy! Customers who take a photo of 'KATA Friends' at the venue and post it on SNS with the designated hashtag '#KATAフレンズに会おう' (#MeetKATAFriends) will receive an 'original plush toy' on the spot. *All benefits are available in limited quantities and will end when stock runs out.

Event Overview Item / Content Dates: 20