What is Switch Media's primary reason for introducing paid Anthropic 'Claude' accounts to all employees?

Switch Media is introducing paid Anthropic 'Claude' accounts to all employees to drive AI-first product development and business operations across the entire organization.

Which specific Claude plan is being provided to engineers at Switch Media, and what is its intended use?

Engineers at Switch Media are being provided with Claude Max plans, which enables them to utilize the AI coding tool known as 'Claude Code'.

What type of Claude plan is being offered to business staff at Switch Media, and what is the goal for their AI usage?

Business staff at Switch Media are being provided with Claude Pro plans, aiming to create an environment where AI is a standard part of their daily work, beyond just engineering productivity.

What is the reported impact of AI adoption on productivity for business staff, as mentioned in the article?

The article cites an international example where major insurance broker HUB International reported an 85% increase in productivity and a reduction of 2.5 hours per week after introducing Claude to over 20,000 employees.

Switch Media Introduces Paid Anthropic 'Claude' Accounts for All Employees: Distributing 'Claude Max' to Engineers and 'Claude Pro' to Business Staff

Q: How does Switch Media view AI utilization in the context of organizational competitiveness?

Switch Media views AI utilization not merely as individual efficiency but as an organizational strategy for long-term competitiveness, positioning it as a company-wide investment.

Published Mar 29, 2026 5:50 PM ・ Updated Jun 14, 2026 10:06 PM ・ 9 min read ・ Source: PR Times

Switch Media has introduced the generative AI 'Claude' to all employees to boost productivity and accelerate AI integration across the organization.

Switch Media, Inc. (Headquarters: Minato-ku, Tokyo; President: Shunji Takayama), the developer and operator of the AI advertising data platforms 'Cross Media Insight' and 'TVAL,' is pleased to announce the introduction of paid Anthropic 'Claude' accounts for all employees to drive AI-first product development and business operations. The company is fully funding Claude Max plans for engineers, enabling the use of the AI coding tool 'Claude Code,' and Claude Pro plans for business staff. This initiative aims to go beyond improving engineering productivity by creating an environment where all employees—including those in sales, planning, marketing, and back-office roles—can use AI as a standard part of their daily work, accelerating AI adoption across the entire organization. Background of the Introduction The rapid evolution of generative AI is dramatically increasing software development productivity. A 2026 developer survey found that 73% of engineering teams use AI coding tools daily, and development organizations that fail to leverage AI risk losing their competitive edge. Simultaneously, AI offers significant potential for increasing productivity among business staff. Internationally, major insurance broker HUB International introduced Claude to over 20,000 employees, reporting an 85% increase in productivity and a reduction of 2.5 hours per week. Leading domestic companies are also moving forward with company-wide Claude adoption. As a product-driven company, we have decided to invest company-wide, positioning AI utilization not merely as individual efficiency, but as an organizational strategy for long-term competitiveness. Overview of the Initiative This initiative promotes two pillars: 'Establishing an AI-driven development environment' for engineers and 'Building an AI utilization foundation' for all employees. For Engineers: Full Adoption of Claude Max and Process Innovation 1. Establishing an AI-driven development environment We have provided all engineers with Max plan accounts that enable the use of Claude Code. We aim to create a system where engineers can focus on essential tasks by utilizing AI in various daily development scenarios, including research, implementation, testing, review, and documentation. 2. Launching a promotion team and pilot projects To ensure AI utilization takes root, we have launched a promotion team to run pilot projects. We are verifying usage patterns, establishing operational rules and guidelines, and organizing security and governance to build a reproducible deployment model. 3. Acquiring practical knowledge and strengthening organizational capabilities By holding study sessions and workshops with external experts, we aim to improve capabilities across the entire organization, moving beyond individual-level usage to gain practical knowledge from design to implementation and testing. 4. Redesigning development structures and processes for AI In addition to tool introduction, we are updating our entire development organization to fit the AI era, including refining task decomposition for AI collaboration and clarifying the perspectives that humans should prioritize during reviews. For All Employees: Distribution of Claude Pro and Building an AI Foundation We have provided paid Claude Pro accounts to business staff (sales, planning, marketing, back-office, etc.). This creates an environment where employees can focus on essential thinking and creative work by utilizing Claude for tasks such as proposal creation, market research, and data analysis. Furthermore, with an eye toward the non-engineer AI agent feature 'Claude Cowork' announced by Anthropic in January 2026, we are promoting the creation of an organization where all employees, regardless of job function, can collaborate with autonomous AI. Comment from President Shunji Takayama 'The evolution of generative AI is changing not only software development but the very nature of all knowledge work. As a product company that has developed advanced data infrastructure integrating TV commercials and digital advertising, we are committed to...'

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Source: PR Times
Category: News

Switch Media Introduces Paid Anthropic 'Claude' Accounts for All Employees: Distributing 'Claude Max' to Engineers and 'Claude Pro' to Business Staff

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