Switch Media Introduces Paid Anthropic 'Claude' Accounts for All Employees: Distributing Claude Max to Engineers and Claude Pro to Business Staff

Switch Media, Inc. (Headquarters: Minato-ku, Tokyo; President: Shunji Takayama), the developer and operator of the AI advertising data platforms 'Cross Media Insight' and 'TVAL,' announces that it has provided paid Anthropic 'Claude' accounts to all employees to promote AI-driven product development and business operations.

The company is covering the full cost of providing the 'Max' plan, which allows access to the AI coding tool 'Claude Code,' to engineers, and the 'Claude Pro' plan to business staff. This initiative aims to go beyond improving engineering productivity by creating an environment where all employees—including those in sales, planning, marketing, and back-office roles—can use AI as a standard part of their daily work, accelerating AI adoption across the entire organization.

Background of the Initiative

The rapid evolution of generative AI is dramatically increasing software development productivity. A 2026 developer survey found that 73% of engineering teams use AI coding tools daily, and development organizations that fail to leverage AI risk losing their competitive edge.

At the same time, AI offers significant potential for increasing productivity in business roles. Internationally, major insurance broker HUB International reported an 85% increase in productivity and a reduction of 2.5 hours per week after providing Claude to all 20,000+ employees. Leading companies in Japan are also moving forward with company-wide adoption of Claude.

As a product-driven company, we have decided to invest company-wide, positioning AI adoption not just as a tool for individual efficiency, but as an organizational strategy for long-term competitiveness.

Overview of the Initiative

This initiative promotes two parallel tracks: 'Establishing an AI-driven development environment' for engineers and 'Building an AI-utilization foundation' for all employees.

For Engineers: Full Adoption of Claude Max and Process Innovation

1. Establishing an AI-driven development environment

All engineers have been provided with Max plan accounts that include access to Claude Code. We aim to create a system where engineers can focus on essential tasks by utilizing AI in various daily development scenarios, including research, implementation, testing, review, and documentation.

2. Launching a promotion team and pilot projects

To ensure AI adoption takes root, we have launched a pilot project led by a dedicated promotion team. We are verifying usage patterns, establishing operational rules and guidelines, and organizing security/governance to build a repeatable deployment model.

3. Acquiring practical knowledge and strengthening organizational capabilities

By hosting study sessions and workshops with external experts, we aim to improve capabilities across the entire organization rather than relying on individual skills, gaining practical knowledge from design to implementation and testing.

4. Redesigning development structures and processes for AI collaboration

In addition to tool implementation, we are updating our entire development organization to fit the AI era, including refining task decomposition for AI collaboration and clarifying the aspects that humans should prioritize during reviews.

For All Employees: Distribution of Claude Pro and Building an AI Foundation

We have also provided paid Claude Pro accounts to business staff (sales, planning, marketing, back-office, etc.). By utilizing Claude in a wide range of daily tasks such as creating proposal materials, market research, and data analysis, we have created an environment where employees can focus on essential thinking and creative work.

Furthermore, with an eye toward the non-engineer AI agent feature 'Claude Cowork' announced by Anthropic in January 2026, we are promoting the creation of an organization where all employees, regardless of their role, can collaborate with autonomous AI.

Comment from President Shunji Takayama

'The evolution of generative AI is changing not only software development but the very nature of all knowledge work. As a product company that has internally developed advanced data infrastructure integrating TV commercials and digital advertising, we are committed to this transformation...'