Nissy Appointed as Image Model for New Brand "HAIDEY"! Standard and Toric Lens Lines Released Simultaneously

Sweet Inc. (Headquarters: Chuo-ku, Osaka, Japan, CEO: Mitsuri Kayama) is pleased to announce that artist/actor Nissy (Takahiro Nishijima) has been appointed as the image model for the new contact lens brand "HAIDEY," which will launch two lines, standard and toric lenses "TORIC," on April 6 (Monday). With the concept of "Have Ideal Eyes," HAIDEY proposes new value as "impression-correcting lenses" that convey the user's own charm perfectly, rather than emphasizing the eyes. ■ Brand Concept Sightlines cross boundaries. Moving beyond boundaries of gender, age, and roles to a state where one's true self is naturally conveyed. "HAIDEY" is a contact lens brand born from this new perspective. Drawing out, not adding. Previously, contact lenses primarily focused on creating an impression by changing the eyes. However, HAIDEY aims to accurately convey the charm that already exists within a person, without excess or deficiency. This is the new concept HAIDEY proposes: "impression-correcting lenses." ■ What are Impression-Correcting Lenses? Lenses designed to refine one's impression, rather than changing the eyes themselves. Through the design of color, light, and balance, they naturally refine one's impression without overemphasis. Subtle yet certainly transformative. This is the new value HAIDEY proposes. ■ Launch Commemorative Campaign To commemorate the launch of the new product, campaigns will be held both online and offline. 【Online Campaign】 Reservation sales and a launch commemorative campaign will be held at "Colorcon Plus Rakuten Ichiba Store." ・Reservation Sales: Friday, April 3, 2026, 12:00 - Sunday, April 5, 2026
・Launch: Monday, April 6, 2026 Purchase 2 boxes of eligible products simultaneously and receive 1 postcard.
Additionally, you will receive one raffle ticket to win an "original mirror." ▼Eligible Stores ・Colorcon Plus Rakuten Ichiba Store https://www.rakuten.co.jp/sweet78/ *Further campaigns and expansion of sales channels are planned for the future. 【Offline Campaign】 To coincide with the launch on Monday, April 6, 2026, a Don Quijote limited campaign will be held. ▼Eligible Stores ・MEGA Don Quijote Shibuya Main Store
・Don Quijote Umeda Main Store *Sales stores are scheduled to expand sequentially in the future. ■ Product Overview HAIDEY, with the new concept of "impression-correcting lenses," simultaneously offers two lines: standard lenses and toric lenses "TORIC." Designed to be selectable according to each person's eyes, they achieve natural changes in impression. ① HAIDEY (Standard Lenses) The standard line that naturally enhances a person's inherent charm by adjusting the color, light, and balance of the eyes. Product Name: HAIDEY Release Date: Monday, April 6, 2026 Colors: 6 colors in total Wearing Period: 1DAY Contents: 10 lenses per box Price: ¥2,100 + tax BC: 8.5-8.6mm DIA: 14.1-14.2mm GDIA: 13.2-13.4-13.6mm Water Content: 58.0% Prescription: ±0.00, -0.75 to -5.00 (0.25 steps), -5.50 to -8.00 (0.50 steps) Approval Number: 22800BZI00037A40 URL: https://sweet78.co.jp/haidey/ ② HAIDEY TORIC (Toric Lenses) Natural beauty for those with astigmatism. Combining vision correction with design, it achieves an "impression-refining" design similar to standard lenses. It offers a natural impression change without discomfort, even for users with astigmatism who have had limited choices until now. Product Name: HAIDEY TORIC Release Date: Monday, April 6, 2026 Colors: 3 colors in total Wearing Period: 1DAY Contents: 10 lenses per box Price: ¥2,100 + tax BC: 8.7mm DIA: 14.5mm GDIA: 13.4-13.6mm Water Content: 58.0% Prescription: ±0.00, -0.75 to -5.00 (0.25 steps), -5.50 to -8.00 (0.50 steps) Astigmatism (CYL): -0.75D / -1.25D Astigmatism Axis (AXIS): 180° Approval Number: 22800BZI00037A40 URL: https://sweet78.co.jp/haidey/