333 Lucky Winners to Receive Original Collaborative Goods from SHOW-WA and Refine! 'SHOW-WA × Refine Original Goods Lottery Campaign' Now Live

Svenson Co., Ltd. (Head Office: Minato-ku, Tokyo; President and CEO: Yoshinori Kodama), Cosmetics Marketing Division, is currently running the 'SHOW-WA × Refine Original Goods Lottery Campaign' on the official Refine online store (https://www.8341.jp/) from Monday, June 15, 2026, to Monday, July 6, 2026. This campaign features SHOW-WA, a Showa-era enka group produced by Yasushi Akimoto, who has been appointed as the official ambassador for Refine.

The Svenson Cosmetics Marketing Division offers women's haircare brands 'Refine,' 'The Chaga,' and 'Fragirl,' designed to support positive feelings derived from 'beautiful hair' by addressing age-related hair concerns and changes.

Exciting Giveaway Featuring Signed SHOW-WA Merchandise

A total of 333 Refine members who have purchased products on or after May 1, 2026, will be selected by lottery to receive luxurious prizes, including signed pocket squares worn by members during talk shows, signed posters featuring members in original costumes, wide panels, and more. The SHOW-WA merchandise, showcasing members in two exclusive costume variations—white and navy—are limited edition items available only through this campaign.

For full details, please visit the campaign website. We look forward to your participation.

Campaign Special Website: https://www.8341.jp/event/special/present.html

Moving forward, the Svenson Cosmetics Marketing Division will continue to deliver the message, 'Every time you care for your hair, your heart moves forward,' together with SHOW-WA, to women across Japan.

Overview of the 'SHOW-WA × Refine Original Goods Lottery Campaign'

【Application Period】

June 15, 2026 (Mon) 10:00 – July 6, 2026 (Mon) 9:59

【Eligible Products】

All products sold on the official Refine online store

【Prizes and Number of Winners】

- Signed 'Pocket Square' by SHOW-WA members: 6 winners

- Signed 'Poster' by SHOW-WA members: B1 size – 1 winner, B2 size – 3 winners

- Signed 'Wide Panel' by SHOW-WA members: 1 winner

- Signed 'Clear Sticker' by SHOW-WA members: 12 winners

- Complete set of Postcards (3 types per set): 200 winners

- Complete set of Clear Files (3 types per set): 110 winners

【How to Enter】

Open the dedicated application form on the campaign special website, fill in the required information, and submit.

For additional details, please visit the campaign special website.

Campaign Special Website: https://www.8341.jp/event/special/present.html

About Refine Haircare Shop

"We want to deliver products our customers can truly trust." Launched in 2006, Refine has been developing haircare products based on the philosophy that beautiful hair grows from a healthy scalp, focusing on safe formulations suitable for Japanese women's hair and scalp. Since its launch, the brand's flagship product, 'Refine Head Spa Treatment Color,' the industry's first gray hair dye infused with scalp care ingredients, has won the Monde Selection award for nine consecutive years (※1) and ranked No. 1 in Rakuten's weekly ranking for overall gray hair dye category (※2). Gaining popularity through online sales, Refine has been available in retail stores nationwide, including variety shops, since 2013.

Official Refine Online Store: https://www.8341.jp/

(※1) 2010–2018 (※2) January 1, 2024 – January 7, 2024

About Svenson Cosmetics Marketing Division

Since launching the haircare brand 'Refine' in 2006, the Svenson Cosmetics Marketing Division has provided products centered on safety and reliability to support future hair health. The Refine series, led by the 'Refine Head Spa Treatment Color' gray hair dye with scalp care ingredients, has achieved multiple awards and top rankings on e-commerce platforms such as Rakuten Market since its release. In addition to the 'MEIQUE' series of eye makeup based on the concept of 'eye education,' the 'The Chaga' series features 'Chaga (Inonotus obliquus) Extract,' a component developed through joint research with Tokushima University and covered under joint patent No. 6,582,322. This series was the first in Japan to incorporate this ingredient into hair growth products (※3), offering products aimed at hair growth and scalp care.

(※3) As an ingredient in hair growth products

Company Overview

Company Name: Svenson Co., Ltd.

Address: P.O. Box 510, 17F, Ark Mori Building, 1-12-32 Akasaka, Minato-ku, Tokyo

Founded: February 3, 1984

Representative: President and CEO Yoshinori Kodama

Business Activities: Manufacturing and sales of wigs for men and women, beauty services, and sales of haircare products