C3 Launches Summer-Exclusive 'Baked Tiramisu sio' Inspired by the Global 'Sea Salt Coffee' Trend
Pastry brand C3 introduced 'Baked Tiramisu sio' on April 25, 2026, a summer-limited treat inspired by the popular 'Sea Salt Coffee' trend in Asia. Crafted with natural rock salt and 100% Ethiopian Mocha beans, it offers a refreshing flavor profile perfect for the heat. Leveraging its 10-year Monde Selection Gold record, C3 suggests serving this innovative baked good chilled for an enhanced summer experience.
📋 Article Processing Timeline
- 📰 Published: May 18, 2026 at 20:00
- 🔍 Collected: May 18, 2026 at 11:31
- 🤖 AI Analyzed: May 18, 2026 at 13:00 (1h 28m after Collected)
C3, a Western confectionery brand managed by Suzette Holdings Co., Ltd. (Headquarters: Nishinomiya, Hyogo; President: Goki Arida), has released its new summer-exclusive product, 'Baked Tiramisu sio,' starting April 25, 2026 (Saturday), at stores nationwide and through its official online shop.
This product captures the emerging Asian trend of 'adding salt to coffee,' reinterpreting it within C3's signature 'Baked Tiramisu' framework. It features a refreshing taste where the aroma of coffee is highlighted by a sharp accent of salt, making it ideal for the start of the summer season.
### Craftsmanship and Ingredients
The product uses 100% Ethiopian Mocha beans (*1), known for their fruity aroma and moderate acidity, ensuring a light and enjoyable taste even in summer. By adding just a pinch of mineral-rich natural rock salt, the coffee flavor and sweetness are intensified while leaving a clean aftertaste. The top of the cake is finished with a whitish tone to evoke a cool, summery feel.
### Packaging Design
The design utilizes light blue to signify salt and summer, combined with the red, green, and yellow of the Ethiopian flag. Geometric shapes like triangles and diamonds represent salt crystals and rock salt mountains, creating a colorful and energetic brand image.
### Product Lineup (Tax Included)
- 3 pieces: 648 yen
- 6 pieces: 1,296 yen
- 12 pieces MIX: 2,376 yen (6 Regular / 6 sio)
### Availability
- Period: April 25, 2026 (Sat) to August 31, 2026 (Mon) *While supplies last
- Outlets: Nationwide C3 stores and the Suzette official online shop
For the upcoming hot season, serving it chilled is highly recommended, especially paired with iced coffee. Please enjoy this special seasonal flavor backed by C3's track record of 10 consecutive Gold Awards at the Monde Selection.
(*1) Contains 1% Ethiopian Mocha coffee in the coffee syrup.
This product captures the emerging Asian trend of 'adding salt to coffee,' reinterpreting it within C3's signature 'Baked Tiramisu' framework. It features a refreshing taste where the aroma of coffee is highlighted by a sharp accent of salt, making it ideal for the start of the summer season.
### Craftsmanship and Ingredients
The product uses 100% Ethiopian Mocha beans (*1), known for their fruity aroma and moderate acidity, ensuring a light and enjoyable taste even in summer. By adding just a pinch of mineral-rich natural rock salt, the coffee flavor and sweetness are intensified while leaving a clean aftertaste. The top of the cake is finished with a whitish tone to evoke a cool, summery feel.
### Packaging Design
The design utilizes light blue to signify salt and summer, combined with the red, green, and yellow of the Ethiopian flag. Geometric shapes like triangles and diamonds represent salt crystals and rock salt mountains, creating a colorful and energetic brand image.
### Product Lineup (Tax Included)
- 3 pieces: 648 yen
- 6 pieces: 1,296 yen
- 12 pieces MIX: 2,376 yen (6 Regular / 6 sio)
### Availability
- Period: April 25, 2026 (Sat) to August 31, 2026 (Mon) *While supplies last
- Outlets: Nationwide C3 stores and the Suzette official online shop
For the upcoming hot season, serving it chilled is highly recommended, especially paired with iced coffee. Please enjoy this special seasonal flavor backed by C3's track record of 10 consecutive Gold Awards at the Monde Selection.
(*1) Contains 1% Ethiopian Mocha coffee in the coffee syrup.
FAQ
When is the sales period for 'Baked Tiramisu sio'?
It is available from April 25 to August 31, 2026. However, sales will end early if stock runs out.
Where is the best place to buy it?
You can purchase it at C3 store locations across Japan or via the Suzette official online shop for domestic shipping.
Is this product suitable for gifts?
Absolutely. With its 10-year Monde Selection Gold record and refreshing summer packaging, it makes an excellent seasonal gift.