PortugalFoods x Sustainable Food Asia to Host POP UP Connecting Japanese and Portuguese Food Cultures

Sustainable Food Asia Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Satoshi Umino; hereinafter referred to as SFA), which has the vision of "Creating New Food Standards," in collaboration with "PortugalFoods," an industry association promoting the international expansion and competitiveness of Portugal's food and beverage industry with over 180 participating companies and organizations, will hold a limited-time POP UP event at the Sustainable Food Museum starting July 1st as a demonstration project for the expansion of Portuguese food into the Japanese market.

This POP UP will offer a limited menu that fuses Japanese bento culture with processed Portuguese seafood products, and will also verify consumer needs in the Japanese market through a visitor survey.

Through this initiative, SFA will support the expansion of recognition and market development for Portuguese food, while promoting efforts to connect overseas food companies with the Japanese market.

POP UP Overview: Offering "Selected Portuguese Lunch Boxes" Fusing Japanese and Portuguese Food Cultures

At this POP UP, we will offer a limited menu that fuses Japanese bento culture with traditional Portuguese processed seafood products, utilizing products from PortugalFoods member companies. Some of the ingredients used will also be available for purchase at the retail corner so that customers can enjoy them at home.

By combining Portuguese ingredients and processing techniques with the familiar Japanese bento, we propose a new way to enjoy food.

The "Selected Portuguese Lunch Boxes" will use ingredients from PortugalFoods member brands Nata Pura, Ramirez, MINERVA, and PORTHOS.

Selected Portuguese Lunch Boxes and Some Products Available at Retail Corner

Event Period: July 1, 2026 (Wed) - July 31, 2026 (Fri)

Venue: Sustainable Food Museum (Suda Building 1F, 1-17-8 Nishi-Shimbashi, Minato-ku, Tokyo)

Menu (Planned):

1. Cod Fritters with Soy Sauce and Wasabi (Portuguese Ingredients Used: Nata Pura's Bolinho de bacalhau)

2. Tuna Mayo Potato Salad (Portuguese Ingredients Used: Ramirez's Filetes de ATUM em azeite)

3. Sardine Onigiri with Sansho-Scented Teriyaki (Portuguese Ingredients Used: MINERVA's Sardines in Olive Oil)

4. Sardine Onigiri with Mentaiko Cheese Topping (Portuguese Ingredients Used: PORTHOS's Sardines in Teriyaki Sauce)

5. Simmered Pumpkin and Soy Meat in Dashi Broth

Price: 700 yen (tax included)

Special Offer: Customers who order a "Selected Portuguese Lunch Box" and complete the survey during the event period will receive a Nata Pura egg tart as a gift.

* The simmered pumpkin and soy meat in dashi broth is a menu item using Japanese ingredients.

* Please note that menu contents may change during the period depending on stock availability.

Background of Collaboration: To Expand Recognition and Market Development for Portuguese Food

Portugal is a country with a food culture deeply rooted in using a lot of seafood and rice, and highlighting the natural flavors of ingredients. These characteristics have many commonalities with Japanese food culture and possess elements that are easily familiar to Japanese people. On the other hand, opportunities to experience Portuguese food and culture within Japan are still limited, and their appeal is not yet fully known.

SFA focused on the potential of Portuguese food and signed an MOU (Memorandum of Understanding) in October 2026 with PortugalFoods, an industry association that promotes the international expansion and competitiveness of Portugal's food and beverage industry.

PortugalFoods is a private non-profit organization with over 180 participating organizations, including not only food manufacturers but also universities and research and development institutions. It promotes the improvement of competitiveness and international expansion of the entire Portuguese agri-food industry, and its activities are highly regarded by the Portuguese government, having been officially recognized as a leader of the agri-food cluster.

Furthermore, Portugal has a long-standing culture of processed seafood products, with advanced preservation and processing technologies, including canning. In recent years, interest in sustainable fishing and resource management has also been growing.

This MOU aims to promote the development of the food and beverage industries in Portugal and Japan, and establishes a cooperative relationship in areas such as information dissemination, market information sharing, promotion of exchange among industry stakeholders, creation of training opportunities, and promotion of innovation in the agri-food sector. This POP UP is being implemented as the first demonstration project based on this cooperative relationship.

Future Outlook: Promoting Initiatives to Connect Overseas Food with the Japanese Market

This POP UP is the first step in expanding recognition of Portuguese food and exploring its potential in the Japanese market. SFA has been collaborating with domestic and international companies to implement initiatives that bring new food possibilities into society.

Moving forward, while utilizing the Sustainable Food Museum, we will continue to promote initiatives that connect overseas food companies and related organizations with the Japanese market, and create opportunities to broaden the diversity of food. Through encounters with various food cultures and products, we will contribute to building a sustainable and prosperous food future.

<Initiatives for Market Verification Utilizing Sustainable Food Museum>

The Sustainable Food Museum operates as a venue for creating encounters with new food cultures and products, starting with sustainable food. This POP UP is also part of these initiatives, implemented as a demonstration project for the Japanese market. It goes beyond simple product sales to verify potential in the Japanese market through actual contact with consumers.

The visitor survey will collect data on satisfaction with dishes and products, purchase intent, and price range, visualizing demand in the Japanese market.

* For inquiries regarding test marketing and events at the Sustainable Food Museum, please contact:

https://share.hsforms.com/1m57yfdvMRdKbG0hCS7CCpAr9rs4

<About PortugalFoods>

PortugalFoods is an industry association that promotes the international expansion and competitiveness of Portugal's food and beverage industry. It has over 180 participating companies and organizations, including food manufacturers, universities, and research and development centers. By collaborating with companies and research institutions, it supports the promotion of innovation and sustainable growth, and disseminates the value of Portuguese food to the world.

Its activities are highly regarded by the Portuguese government, and it has been officially recognized as a leader of the agri-food cluster.

https://www.portugalfoods.org/

<Company Profile of Sustainable Food Asia Co., Ltd.>

Established as a joint venture between IMA Co., Ltd. (formerly CarpeDiem Co., Ltd.), which aims to solve social issues through business with the vision of "Creating New Food Standards" and supports new business development and alliances, and Leave a Nest Co., Ltd. It collaborates with companies in Japan and Southeast Asia to conduct research and development, manufacturing, and import of sustainable ingredients, as well as alliance support. In November 2022, it developed and launched the first menu in Japan using "Fruit Meat," a new ingredient derived from "Jackfruit."

While conducting research and development and PR support for sustainable food, it exhibits and introduces companies and products that develop various sustainable foods at the Sustainable Food Museum located in Toranomon.

Since 2023, it has been holding the Sustainable Food Camp to discuss the creation and expansion of sustainable food from Asia to the global market. At the event held in Malaysia in April 2026, 143 people from 74 companies across 8 countries and regions gathered, building a platform for expanding the concept of sustainable food.

Company Name: Sustainable Food Asia Co., Ltd.

(Sustainable Food Asia.Inc)

Head Office Address: Sunrise Nishi-yama Bldg. Sustainable Food Lab 4F, 1-20-10 Nishi-Shimbashi, Minato-ku, Tokyo

Malaysia Branch Address: G-B, Block 2330, Century Square, Jalan Usahawan, Off Persiaran Multimedia, 63000 Cyberjaya, Selangor

Representative: Satoshi Umino, President & CEO

Date of Establishment: January 17, 2022

Major Shareholders: IMA Co., Ltd., Leave a Nest Co., Ltd.

URL: https://www.sustainablefoodasia.com/

* For inquiries about the initiatives of Sustainable Food Asia Co., Ltd., please contact us at the following:

https://share.hsforms.com/1m57yfdvMRdKbG0hCS7CCpAr9rs4