Start of "LASTLY PLAY", an End-of-Life Ending Movie to "Play Life Once Again"
Surprise Mall Inc. launched "LASTLY PLAY," an end-of-life service combining actors' performances and AI technology to recreate life memories into an ending movie.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 03:32
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 22, 2026 at 10:35 (513h 34m after Collected)
[June 25, 2025] Surprise Mall Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture, CEO: Daisuke Murabe) has started offering "LASTLY PLAY," an end-of-life planning service that looks back on life and "acts it out again." This service is a new form of ending movie that fuses reenactment performances by actors and rakugo storytellers with AI technology, leaving behind life events and feelings as a single video work. Details can be found at [https://surprise-mall.jp/lastly_play/].
## Origin of the Service Name
«Lastly» - At the end
«Replay» - Play again
«Play» - Act / Play
Combining these three meanings,
we named it "LASTLY PLAY."
Translated literally, it means "to play at the end."
However, this is not a word meant to treat life lightly.
Still, precisely because it is the end, we want you to smile a little.
It contains our desire to be a service that can stay close to your heart.
## Service Overview
"LASTLY PLAY" is a service that carefully listens to your life events and feelings,
combines reenactment performances by actors and rakugo storytellers with AI technology,
and produces them as a video work.
## Main Features
1. Memory Play that "Reenacts" Life
Actors change according to eras such as childhood, youth, and adulthood,
realistically reproducing your growth and memories.
Also, a rakugo storyteller can perform multiple characters and eras alone.
2. AI Technology that Makes Photos "Move"
Based on past photos,
memories are revived as video.
3. "Appearing Again" as Oneself
Through face change technology,
the past you and the present you fuse within a single work.
## Origin of the Service Name
«Lastly» - At the end
«Replay» - Play again
«Play» - Act / Play
Combining these three meanings,
we named it "LASTLY PLAY."
Translated literally, it means "to play at the end."
However, this is not a word meant to treat life lightly.
Still, precisely because it is the end, we want you to smile a little.
It contains our desire to be a service that can stay close to your heart.
## Service Overview
"LASTLY PLAY" is a service that carefully listens to your life events and feelings,
combines reenactment performances by actors and rakugo storytellers with AI technology,
and produces them as a video work.
## Main Features
1. Memory Play that "Reenacts" Life
Actors change according to eras such as childhood, youth, and adulthood,
realistically reproducing your growth and memories.
Also, a rakugo storyteller can perform multiple characters and eras alone.
2. AI Technology that Makes Photos "Move"
Based on past photos,
memories are revived as video.
3. "Appearing Again" as Oneself
Through face change technology,
the past you and the present you fuse within a single work.
FAQ
What is LASTLY PLAY?
It's an end-of-life service that combines actor's reenactment and AI technology (such as animating photos and face-changing) to create a video that reflects on one's life.
Who operates it?
It is operated by Surprise Mall Inc., headquartered in Fukuoka City, Fukuoka Prefecture.
What AI technology is used?
Technologies used include animating past photos and face-changing to merge past and present self in a single video.