Start of "LASTLY PLAY", an End-of-Life Ending Movie to "Play Life Once Again"

[June 25, 2025] Surprise Mall Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture, CEO: Daisuke Murabe) has started offering "LASTLY PLAY," an end-of-life planning service that looks back on life and "acts it out again." This service is a new form of ending movie that fuses reenactment performances by actors and rakugo storytellers with AI technology, leaving behind life events and feelings as a single video work. Details can be found at [https://surprise-mall.jp/lastly_play/].

Origin of the Service Name

«Lastly» - At the end «Replay» - Play again «Play» - Act / Play

Combining these three meanings, we named it "LASTLY PLAY." Translated literally, it means "to play at the end." However, this is not a word meant to treat life lightly.

Still, precisely because it is the end, we want you to smile a little. It contains our desire to be a service that can stay close to your heart.

Service Overview

"LASTLY PLAY" is a service that carefully listens to your life events and feelings, combines reenactment performances by actors and rakugo storytellers with AI technology, and produces them as a video work.

Main Features

1. Memory Play that "Reenacts" Life Actors change according to eras such as childhood, youth, and adulthood, realistically reproducing your growth and memories. Also, a rakugo storyteller can perform multiple characters and eras alone.

2. AI Technology that Makes Photos "Move" Based on past photos, memories are revived as video.

3. "Appearing Again" as Oneself Through face change technology, the past you and the present you fuse within a single work.