Koshikari Mochida Launches Apparel Brand 'Moturé' Official Online Store
SUPER MARKIT Inc., in collaboration with Shochiku Geino Co., Ltd., opened the official online store for the new apparel brand 'Moturé' on May 17, 2026. Directed by talent Koshikari Mochida, the brand offers a full lineup of products designed to empower women to enjoy fashion regardless of body type or existing values, with sales starting at 7:00 PM JST.
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- 📰 Published: May 17, 2026 at 23:00
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SUPER MARKIT Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Shinya Akiyama), whose mission is to "change the world with humor," has launched the official online store for "Moturé" on Saturday, May 17, 2026, as a joint project with Shochiku Geino Co., Ltd. (Headquarters: Osaka; CEO: Masahiro Yamanaka).
The official online store has unveiled the brand's first-ever full lineup, with sales beginning at 7:00 PM on May 17, 2026.
### Moturé Official Online Store
Products listed on the official store will be available for purchase starting from 7:00 PM on May 17, 2026.
### Moturé Concept
The brand focuses on positive lifestyles and self-expression through fashion, transcending conventional values and body types.
### Initial Product Lineup (Tax Included):
- Stripe Bow-tie Tunic (Yellow / Blue / Pink): ¥7,800
- Pleated Cami Dress (Grey / Black / Yellow): ¥12,000
- Asymmetric Tiered Skirt (Brown / Silver): ¥9,800
### About Koshikari Mochida (Creative Director)
Born April 18, 1994, in Miyagi Prefecture. A talent active in variety and talk shows, known for her lovable character and relatable presence.
Through her YouTube channel, she shares content focused on makeup and fashion, gaining support for her body-positive and authentic lifestyle. Her approach to enjoying fashion without being bound by body size or existing norms has resonated deeply with women of her generation. Now, she starts a new challenge as the Creative Director of her own apparel brand.
### Shochiku Geino Co., Ltd.
An entertainment production company centered on comedy and performance. It produces diverse entertainment by blending traditional Kansai culture with modern trends, managing talent, theaters, and live events.
### Company Profile: SUPER MARKIT Inc.
- URL: https://supermarkit.jp/
- Established: April 11, 1986
- Capital: 18 million JPY
- CEO: Shinya Akiyama
- Location: 8F YOU Bldg, 1-5-7 Nihonbashi Horidome-cho, Chuo-ku, Tokyo
- Business: Planning, production, and sales of original goods; event management; EC site operation; regional revitalization; and SNS account development.
The official online store has unveiled the brand's first-ever full lineup, with sales beginning at 7:00 PM on May 17, 2026.
### Moturé Official Online Store
Products listed on the official store will be available for purchase starting from 7:00 PM on May 17, 2026.
### Moturé Concept
The brand focuses on positive lifestyles and self-expression through fashion, transcending conventional values and body types.
### Initial Product Lineup (Tax Included):
- Stripe Bow-tie Tunic (Yellow / Blue / Pink): ¥7,800
- Pleated Cami Dress (Grey / Black / Yellow): ¥12,000
- Asymmetric Tiered Skirt (Brown / Silver): ¥9,800
### About Koshikari Mochida (Creative Director)
Born April 18, 1994, in Miyagi Prefecture. A talent active in variety and talk shows, known for her lovable character and relatable presence.
Through her YouTube channel, she shares content focused on makeup and fashion, gaining support for her body-positive and authentic lifestyle. Her approach to enjoying fashion without being bound by body size or existing norms has resonated deeply with women of her generation. Now, she starts a new challenge as the Creative Director of her own apparel brand.
### Shochiku Geino Co., Ltd.
An entertainment production company centered on comedy and performance. It produces diverse entertainment by blending traditional Kansai culture with modern trends, managing talent, theaters, and live events.
### Company Profile: SUPER MARKIT Inc.
- URL: https://supermarkit.jp/
- Established: April 11, 1986
- Capital: 18 million JPY
- CEO: Shinya Akiyama
- Location: 8F YOU Bldg, 1-5-7 Nihonbashi Horidome-cho, Chuo-ku, Tokyo
- Business: Planning, production, and sales of original goods; event management; EC site operation; regional revitalization; and SNS account development.