Super Hotel Co., Ltd. (Headquarters: Osaka City, Osaka; President: Kensaku Yamamoto), which operates hotels under the concept of 'Natural, Organic, Smart,' will begin offering an original blend coffee called 'Mori no Mezame Blend' (Forest Awakening Blend) from April 24, 2026, at Super Hotel Premier Sendai Kokubuncho Natural Hot Spring. This coffee was jointly developed with a local company, Hattori Coffee Foods Co., Ltd. (Headquarters: Sendai City, Miyagi).

About 'Mori no Mezame Blend'

The original blend coffee 'Mori no Mezame Blend' is a cup designed with the image of a smooth, refreshing, and clear awakening in mind, aiming to make the morning after a good night's sleep at Super Hotel even more pleasant for guests.

This coffee uses 90% coffee beans from Rainforest Alliance Certified farms, supporting responsible sourcing from farms that care for people and the environment.

During development, the blend was adjusted through multiple tastings, aiming for a cup that guests 'want to drink every day'. Hattori Coffee Foods Co., Ltd. utilized their roasting techniques and blending skills cultivated over 70 years to achieve the taste our hotel desired, resulting in a coffee that both parties are satisfied with.

Overview

- Start Date: From April 24, 2026 - Location: Super Hotel Premier Sendai Kokubuncho Natural Hot Spring (https://www.superhotel.co.jp/s_hotels/sendai/) - Serving Area: Welcome Lounge - Price: Free

[About Super Hotel Co., Ltd.]

Under the concept of 'Natural, Organic, Smart,' we operate 178 hotels domestically and 2 hotels overseas, proposing a healthy and sustainable lifestyle. We are the only hotel recognized in the hotel industry under the 'Eco-First Program'*, certified by the Minister of the Environment as an environmentally advanced company conducting progressive, unique, and industry-leading environmental conservation initiatives.

In addition to environmental conservation activities, we actively engage in SDGs activities such as regional revitalization and support for the next generation.

Official Website: https://www.superhotel.co.jp/ SDGs Initiatives: https://www.superhotel.co.jp/sdgs/ SDGs REPORT 2025: https://www.superhotel.co.jp/kaisya_r/eco_report/2025/report.pdf

*About the 'Eco-First Program': https://www.env.go.jp/guide/info/eco-first/

FACT BOX

  • Source: PR TIMES
  • Category: New Product