AI Commerce Platform "ecforce" Launches "ecforce AIdp," an AI-Ready Data Platform

SUPER STUDIO Co., Ltd. (Location: Meguro-ku, Tokyo; Representative: Hiroki Hayashi, President & CEO; hereinafter: SUPER STUDIO), provider of the AI commerce platform "ecforce," will officially launch "ecforce AIdp" (ecforce AI data platform), an AI-Ready data platform whose name change was announced in January this year, starting April 2nd. ecforce AIdp, an upgrade from ecforce cdp, enables integrated management of not only structured data such as customer information, purchase history, and marketing measures, but also unstructured data scattered within the company, such as brand guidelines, CS manuals and materials, product reviews, and voices on social media. This transforms customer psychology and business knowledge, which are not visible in numerical data alone, into assets that ecforce AI can instantly reference and utilize. It prevents the tribalization of knowledge in commerce operations and creates an environment for speedy and advanced decision-making based on both data and context.

Background of "ecforce AIdp" Development

In recent years, in the commerce market, providing experiences optimized for each individual customer has become indispensable due to the increasing complexity of consumer purchasing behavior. However, in commerce operations, "data silos" where data is fragmented across multiple sales channels and marketing measures are becoming severe, and the time lag from data integration and analysis to measure execution is a major obstacle to rapid decision-making.

Furthermore, what is often overlooked in recent AI utilization is the handling of unstructured data scattered within the company. Contextual data that forms the background of decision-making, such as brand guidelines embodying brand philosophy, CS manuals, and detailed customer requests, are not only dispersed as various documents but also accumulated as knowledge dependent on specific personnel, and are not fully utilized as organizational assets. In an era where AI utilization determines business success or failure, preparing a data infrastructure to be "AI-Ready*" that can reference and utilize not only quantified data but also such processes and backgrounds is an urgent issue for commerce businesses.

SUPER STUDIO has supported the business growth of commerce operators by digitizing all their operations through the AI commerce platform "ecforce." In March 2025, we began providing "ecforce cdp," which integrates and visualizes customer data from EC and physical stores, supporting many commerce operators in building data-driven marketing foundations. Then, in January 2026, we announced (※1) the change of ecforce cdp's name to "ecforce AIdp" to evolve it into an AI-Ready data platform.

ecforce AIdp, which is now officially launched, enables integrated management of not only conventional structured data but also all kinds of unstructured data such as documents scattered within the company, realizing the assetization of knowledge. By allowing ecforce AI to reference these, it builds a state where they can be immediately utilized in actual operations. This minimizes the lead time from data extraction to measure execution, enabling advanced decision-making based on context.

*"AI-Ready" as defined by SUPER STUDIO means: ① AI can correctly access all business data, and ② AI possesses execution rights for systems responsible for operations.

Features of ecforce AIdp

With this update, integrated management of unstructured data scattered within the company, in addition to conventional structured data such as marketing data, becomes possible. Furthermore, by utilizing it in conjunction with the AI agent specialized for commerce business "ecforce AI," the dashboard tool "ecforce bi," and the MA tool "ecforce ma," seamless analysis to measure execution becomes possible.

Feature 1: Generation of advanced output

ecforce AI can reference and utilize unstructured data such as brand guidelines and CS dialogue logs. This allows for deeper thinking based on the brand's unique philosophy and past measure contexts, going beyond general and uniform data analysis, and deriving highly reproducible measure proposals.

Feature 2: Reduction of information search/reference costs and knowledge sharing

Vast documents and past knowledge scattered within the company are made AI-Ready, allowing ecforce AI to cross-reference and utilize them. This enables access to information that was previously dependent on the experience and memory of specific personnel, creating an environment where optimal information can be instantly retrieved when needed, thereby improving decision-making speed and productivity.

Feature 3: Shortening of PDCA cycle and improvement of accuracy through seamless integration

High-quality data integrated in ecforce AIdp is seamlessly connected via ecforce AI to visualization in ecforce bi and measure deployment in ecforce ma. Since the data serving as the basis for analysis is prepared in an "AI-Ready" state, it minimizes the PDCA cycle from data extraction to execution, achieving dramatic efficiency and quality improvement in marketing activities.

Future Outlook

ecforce AIdp will continue to evolve as the core data platform of the AI commerce platform "ecforce," expanding its value proposition. Regarding the scope of unstructured data support, we plan to sequentially extend it to audio and image data.

Moving forward, SUPER STUDIO aims to realize an environment where commerce businesses can maximize their resources for essential value creation by assetizing their unique rules and knowledge and supporting the construction of an "AI-Ready" environment through ecforce AIdp.

Inquiries

For inquiries about ecforce AIdp, please contact us via the web form below or by phone.

▼Contact Information

Web form

https://ec-force.com/contact/new

Phone

03-5759-6380

About AI Commerce Platform "ecforce"

ecforce is an "AI Commerce Platform" that builds an AI-Ready system infrastructure to achieve Commerce DX. It aims to optimize the entire business through Commerce DX by quickly incorporating cutting-edge technological innovations such as AI. While providing various products specialized in commerce business, such as marketing optimization, strengthening sales channels, AI-driven data utilization, business improvement, and execution, it creates an environment where people can concentrate on highly specialized decision-making and creative initiatives. By building a foundation that enables anyone to operate and promote their business, it realizes SUPER STUDIO's mission of "maximizing the customer experience for all people involved in things and products."

For details and applications, please refer to the link below.

https://ec-force.com/

About SUPER STUDIO

[Company Name]

SUPER STUDIO Co., Ltd.

[Representative]

Hiroki Hayashi, President & CEO

[Location]

Meguro Yamate-dori Building 7F/8F, 2-23-18 Shimomeguro, Meguro-ku, Tokyo

[Capital]

9,986,420,000 JPY (including capital reserve)

[Business Activities]

Development and provision of AI commerce platform "ecforce" / D2C business

[URL]

https://super-studio.jp/

※ Product names, service names, and company names mentioned are trademarks or registered trademarks of their respective companies.

※1 ecforce cdp, updated to AI-Ready data platform "ecforce AIdp": https://www.super-studio.jp/news/20260116