AI Commerce Platform 'ecforce' Launches AI-Ready Data Foundation 'ecforce AIdp'
SUPER STUDIO, provider of the AI commerce platform 'ecforce', will begin full-scale provision of its AI-Ready data foundation 'ecforce AIdp' from April 2nd. Updated from ecforce cdp, ecforce AIdp enables integrated management of structured data such as customer information, purchase history, and marketing measures, as well as unstructured data like brand guidelines, CS manuals, product reviews, and social media feedback. This transforms customer psychology and business knowledge, not visible in numerical data alone, into assets that 'ecforce AI' can instantly reference and utilize, preventing site-specific operations and creating an environment for speedy and advanced decision-making based on both data and context.
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- 📰 Published: April 2, 2026 at 20:00
- 🔍 Collected: April 2, 2026 at 14:01
- 🤖 AI Analyzed: April 21, 2026 at 07:19 (449h 18m after Collected)
AI Commerce Platform 'ecforce' Launches AI-Ready Data Foundation 'ecforce AIdp'
SUPER STUDIO (Location: Meguro-ku, Tokyo; Representative: Kosuke Hayash, President & CEO; hereinafter: SUPER STUDIO), the provider of the AI commerce platform 'ecforce', will commence full-scale provision of its AI-Ready data foundation 'ecforce AIdp' (pronounced 'ecforce A-I-D-P'), which underwent a name change announcement in January of this year, starting April 2nd. Updated from ecforce cdp, ecforce AIdp enables integrated management of structured data such as customer information, purchase history, and marketing measures, as well as unstructured data including brand guidelines, CS manuals, and other documents, product reviews, and voices from social media that are scattered within the company. This transforms customer psychology and business knowledge, which cannot be seen from numerical data alone, into assets that 'ecforce AI' can instantly reference and utilize. It prevents site-specific operations in commerce management and realizes an environment capable of speedy and advanced decision-making based on both data and context.
## Background of 'ecforce AIdp' Development
In recent years, in the commerce market, providing an optimized experience for each individual customer has become indispensable due to the complexity of consumer purchasing behavior. However, in commerce operations, 'data silos' where data is fragmented by multiple sales channels and marketing measures are becoming severe. The time lag in integrating and analyzing this data, and executing measures, has become a major obstacle to rapid decision-making.
Furthermore, what is often overlooked in recent AI utilization is the handling of unstructured data scattered within the company. Contextual data that forms the background of decision-making, such as guidelines filled with brand philosophy, CS manuals, and detailed customer requests, is not only dispersed in various documents but also accumulated as knowledge dependent on specific personnel, making it difficult to fully utilize as organizational assets. In an era where AI utilization is a deciding factor for business success, it has become an urgent issue for commerce operators to prepare their data infrastructure to be 'AI-Ready*' by enabling the reference and utilization of not only numerical data but also such processes and backgrounds.
SUPER STUDIO has, to date, supported business growth by digitizing all operations of commerce operators through its AI commerce platform 'ecforce'. In March 2025, we launched 'ecforce cdp,' which integrates and visualizes customer data from EC and physical stores, supporting many commerce operators in building data-driven marketing foundations. Subsequently, in January 2026, we announced the name change to 'ecforce AIdp' (Note 1) to evolve ecforce cdp into an AI-Ready data foundation.
The ecforce AIdp, which is now being launched in full scale, achieves the assetization of knowledge by integrating not only traditional structured data but also all scattered internal documents and other unstructured data. By having ecforce AI reference these, it creates a state where they can be immediately utilized in actual operations. This minimizes the lead time from data extraction to measure execution and enables advanced decision-making based on context.
*SUPER STUDIO's definition of 'AI-Ready' refers to ① AI having correct access to all business data, and ② AI possessing the execution authority for systems handling business operations.
## Features of ecforce AIdp
With this update, in addition to the integration of traditional structured data like marketing data...
SUPER STUDIO (Location: Meguro-ku, Tokyo; Representative: Kosuke Hayash, President & CEO; hereinafter: SUPER STUDIO), the provider of the AI commerce platform 'ecforce', will commence full-scale provision of its AI-Ready data foundation 'ecforce AIdp' (pronounced 'ecforce A-I-D-P'), which underwent a name change announcement in January of this year, starting April 2nd. Updated from ecforce cdp, ecforce AIdp enables integrated management of structured data such as customer information, purchase history, and marketing measures, as well as unstructured data including brand guidelines, CS manuals, and other documents, product reviews, and voices from social media that are scattered within the company. This transforms customer psychology and business knowledge, which cannot be seen from numerical data alone, into assets that 'ecforce AI' can instantly reference and utilize. It prevents site-specific operations in commerce management and realizes an environment capable of speedy and advanced decision-making based on both data and context.
## Background of 'ecforce AIdp' Development
In recent years, in the commerce market, providing an optimized experience for each individual customer has become indispensable due to the complexity of consumer purchasing behavior. However, in commerce operations, 'data silos' where data is fragmented by multiple sales channels and marketing measures are becoming severe. The time lag in integrating and analyzing this data, and executing measures, has become a major obstacle to rapid decision-making.
Furthermore, what is often overlooked in recent AI utilization is the handling of unstructured data scattered within the company. Contextual data that forms the background of decision-making, such as guidelines filled with brand philosophy, CS manuals, and detailed customer requests, is not only dispersed in various documents but also accumulated as knowledge dependent on specific personnel, making it difficult to fully utilize as organizational assets. In an era where AI utilization is a deciding factor for business success, it has become an urgent issue for commerce operators to prepare their data infrastructure to be 'AI-Ready*' by enabling the reference and utilization of not only numerical data but also such processes and backgrounds.
SUPER STUDIO has, to date, supported business growth by digitizing all operations of commerce operators through its AI commerce platform 'ecforce'. In March 2025, we launched 'ecforce cdp,' which integrates and visualizes customer data from EC and physical stores, supporting many commerce operators in building data-driven marketing foundations. Subsequently, in January 2026, we announced the name change to 'ecforce AIdp' (Note 1) to evolve ecforce cdp into an AI-Ready data foundation.
The ecforce AIdp, which is now being launched in full scale, achieves the assetization of knowledge by integrating not only traditional structured data but also all scattered internal documents and other unstructured data. By having ecforce AI reference these, it creates a state where they can be immediately utilized in actual operations. This minimizes the lead time from data extraction to measure execution and enables advanced decision-making based on context.
*SUPER STUDIO's definition of 'AI-Ready' refers to ① AI having correct access to all business data, and ② AI possessing the execution authority for systems handling business operations.
## Features of ecforce AIdp
With this update, in addition to the integration of traditional structured data like marketing data...