Introducing the 'Drinkable Supplement' Series from the 'Locomore' and 'Sesamin' Brands: A New Health Habit Option for Those Over 40, Easily and Deliciously Take Nutrients - 'Locomore WATER' and 'Sesamin 1000' Released Simultaneously
Suntory Beverage & Food Ltd. will release two new 'drinkable supplements,' 'Locomore WATER' and 'Sesamin 1000,' on April 14th. Targeting people in their 40s and older, they offer an easy way to intake nutrients through daily hydration.
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- 📰 Published: April 7, 2026 at 20:30
- 🔍 Collected: April 7, 2026 at 12:00
- 🤖 AI Analyzed: April 20, 2026 at 22:15 (322h 15m after Collected)
Suntory Beverage & Food Limited will launch the "Drinkable Supplement" series, "Locomore WATER" and "Sesamin 1000" (general foods), on Tuesday, April 14th. Originating from Suntory Wellness's flagship supplement brands "Locomore" and "Sesamin," these new products offer a new option for health habits, allowing people to easily and deliciously consume nutrients as an extension of their daily hydration.
Under the "New Value Creation Project" (see Release No. SBF1680), which promotes the creation of new value both domestically and internationally and aims to expand the portfolio, these are the first products to be launched in the Japanese domestic market.
In what is called the era of the 100-year lifespan, the importance of "healthy life expectancy"—continuing to live healthily and independently without restrictions in daily life—is attracting attention across society.
Against the backdrop of this growing interest, an increasing number of people, primarily those in their 40s and older, are actively incorporating supplements as a means to supplement daily required nutrients, expanding the domestic supplement market to a scale of approximately 1.1 trillion yen (*1).
On the other hand, the supplement usage rate remains at around 30% across all generations. A survey conducted by our company revealed that, particularly among those in their 40s to 60s, a certain number of people feel that taking supplements itself is a hurdle, or even if they start, they fail to continue.
Focusing on these challenges, the newly released "Locomore WATER" and "Sesamin 1000" were developed as a new option for health habits, allowing people to easily and deliciously consume nutrients as an extension of daily hydration. They come in a 500ml beverage format and feature a refreshing taste suitable for hydration. Because they are easy to carry and can be purchased by the single bottle at mass retailers, they can be casually incorporated into everyday life.
*1 Fuji Keizai Marketing Directory 2025 No.1
■ Product Features
● About "Locomore WATER" (General Food)
In addition to chondroitin sulfate, a cartilage-derived component (*2), and anserine, a muscle-derived component (*3), it contains four components including the amino sugar glucosamine hydrochloride and the polyphenol quercetin glycoside. It has a refreshing lemon flavor suitable for hydration during active situations such as radio calisthenics, walking, and sports.
● About "Sesamin 1000" (General Food)
"Sesamin" is a rare component, comprising less than 1% of a single sesame seed, and is a type of polyphenol derived from sesame. Because sesame seeds are covered in a hard shell, it is said that "sesamin" is difficult to absorb in the body, making it hard to consume efficiently simply by eating raw sesame seeds. This product contains an amount of "sesamin" equivalent to approximately 1,000 sesame seeds per bottle. Furthermore, it is designed to allow the intake of multiple nutrients at once by adding calcium and vitamins (*4) that modern people tend to lack. It is a refreshing yogurt-tasting beverage that can be enjoyed in various situations, such as when you want energy or in the morning when you want to make a positive start to your day.
*2 Pork cartilage extract
*3 Fish meat extract
*4 Vitamin B6 + Pantothenic acid
Under the "New Value Creation Project" (see Release No. SBF1680), which promotes the creation of new value both domestically and internationally and aims to expand the portfolio, these are the first products to be launched in the Japanese domestic market.
In what is called the era of the 100-year lifespan, the importance of "healthy life expectancy"—continuing to live healthily and independently without restrictions in daily life—is attracting attention across society.
Against the backdrop of this growing interest, an increasing number of people, primarily those in their 40s and older, are actively incorporating supplements as a means to supplement daily required nutrients, expanding the domestic supplement market to a scale of approximately 1.1 trillion yen (*1).
On the other hand, the supplement usage rate remains at around 30% across all generations. A survey conducted by our company revealed that, particularly among those in their 40s to 60s, a certain number of people feel that taking supplements itself is a hurdle, or even if they start, they fail to continue.
Focusing on these challenges, the newly released "Locomore WATER" and "Sesamin 1000" were developed as a new option for health habits, allowing people to easily and deliciously consume nutrients as an extension of daily hydration. They come in a 500ml beverage format and feature a refreshing taste suitable for hydration. Because they are easy to carry and can be purchased by the single bottle at mass retailers, they can be casually incorporated into everyday life.
*1 Fuji Keizai Marketing Directory 2025 No.1
■ Product Features
● About "Locomore WATER" (General Food)
In addition to chondroitin sulfate, a cartilage-derived component (*2), and anserine, a muscle-derived component (*3), it contains four components including the amino sugar glucosamine hydrochloride and the polyphenol quercetin glycoside. It has a refreshing lemon flavor suitable for hydration during active situations such as radio calisthenics, walking, and sports.
● About "Sesamin 1000" (General Food)
"Sesamin" is a rare component, comprising less than 1% of a single sesame seed, and is a type of polyphenol derived from sesame. Because sesame seeds are covered in a hard shell, it is said that "sesamin" is difficult to absorb in the body, making it hard to consume efficiently simply by eating raw sesame seeds. This product contains an amount of "sesamin" equivalent to approximately 1,000 sesame seeds per bottle. Furthermore, it is designed to allow the intake of multiple nutrients at once by adding calcium and vitamins (*4) that modern people tend to lack. It is a refreshing yogurt-tasting beverage that can be enjoyed in various situations, such as when you want energy or in the morning when you want to make a positive start to your day.
*2 Pork cartilage extract
*3 Fish meat extract
*4 Vitamin B6 + Pantothenic acid