Everyday Dining Becomes Support! "Tokyo Suntory Sungoliath" Appears as New Support Content for New Service "Oshi Mile"!
Tokyo Suntory Sungoliath and Suntory Sunbirds Osaka are launching a new support platform called "Oshi Mile" that connects everyday dining with fan engagement. Starting April 4, 2026, customers at PRONTO stores nationwide can earn "miles" by scanning their receipts, which can be exchanged for exclusive Sungoliath rewards like signed merchandise and digital photos. This initiative aims to create new ways for fans to connect with their favorite teams and players outside of game days.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 21:00
- 🔍 Collected: April 3, 2026 at 12:30
- 🤖 AI Analyzed: April 17, 2026 at 09:44 (333h 13m after Collected)
Tokyo Suntory Sungoliath, along with Suntory Sunbirds Osaka, operated by Suntory Sports Co., Ltd., has decided to appear as new support content on "Oshi Mile," a support platform provided by Avatar Dining Lab LLC that connects dining and entertainment.
Starting April 4, 2026 (Saturday), a collaboration campaign will begin at "PRONTO" stores nationwide, where fans can earn Sungoliath's limited merchandise (rewards) by making everyday dining purchases.
The miles earned can be exchanged for "Oshi Gori / Play Photos," an after-event project for the "Oshi Gori Championship" held in the 2025-26 season. The featured players will include the top 5 players from the "Oshi Gori Championship" and 9 other players, totaling 10 players. The campaign will offer "Oshi Gori Photos" capturing soft, off-duty expressions and "Play Photos" showing intense, serious moments, designed to allow fans to enjoy the gap between the players' on and off-field personas.
■ Background of Implementation: A New Support Experience Connecting with the Team, Even Outside the Stadium
We aim to create opportunities for fans to connect with the team and players not only on game days at the stadium but also in their daily lives.
"Oshi Mile" is a system where your everyday lunch, cafe time, or bar receipts are transformed into a support tool. By having both teams belonging to Suntory Sports Co., Ltd. simultaneously appear as new support content on this platform, we will offer rugby and volleyball fans a new communication experience that brings them closer to the team in their daily lives.
■ Campaign Overview
By dining at "PRONTO" and "E PRONTO" stores nationwide and scanning your receipts with the "Oshi Mile" LINE mini-app, you can accumulate "miles." With these accumulated miles, you can apply for and exchange them for exclusive rewards available only here.
- Campaign Period:
Saturday, April 4, 2026 – Sunday, May 31, 2026 (scheduled)
- Partner Stores for Mile Acquisition:
"PRONTO" and "E PRONTO" stores nationwide (※Target stores will be expanded sequentially)
- Limited Reward Details:
Using your miles, you can apply for and exchange them for the following Sungoliath-exclusive content.
S Prize: Autographed shikishi board by players
A Prize: Oshi Gori / Play Photo (with digital signature)
※The contents of the rewards are subject to change. Latest information will be released sequentially on official SNS etc.
※You can also participate in the campaign for "Suntory Sunbirds Osaka," which is running concurrently, from within the same app.
- Usage Flow:
1. Visit: Use one of the partner PRONTO stores nationwide and receive your receipt.
2. Earn Miles: Take a photo of your receipt with the "Oshi Mile" LINE mini-app to earn miles based on your dining amount.
3. Enjoy Content: Apply for and exchange for Tokyo Suntory Sungoliath's exclusive rewards within the app.
Additionally, we are planning collaborative initiatives such as posters displayed in stores and tray sheets to enhance the fan experience. We, the entire team, look forward to your participation to make your daily lives a little more enjoyable.
■ Related Links
Oshi Mile Official X
Oshi Mile Official LINE
＜Contact＞
Suntory Holdings Limited, Sports Business Division
Tokyo Suntory Sungoliath, PR Manager, Shinsuke Tsukui
TEL: 080-5183-2001 E-mail: Shinsuke_Tsukui@skal.suntory.co.jp
Starting April 4, 2026 (Saturday), a collaboration campaign will begin at "PRONTO" stores nationwide, where fans can earn Sungoliath's limited merchandise (rewards) by making everyday dining purchases.
The miles earned can be exchanged for "Oshi Gori / Play Photos," an after-event project for the "Oshi Gori Championship" held in the 2025-26 season. The featured players will include the top 5 players from the "Oshi Gori Championship" and 9 other players, totaling 10 players. The campaign will offer "Oshi Gori Photos" capturing soft, off-duty expressions and "Play Photos" showing intense, serious moments, designed to allow fans to enjoy the gap between the players' on and off-field personas.
■ Background of Implementation: A New Support Experience Connecting with the Team, Even Outside the Stadium
We aim to create opportunities for fans to connect with the team and players not only on game days at the stadium but also in their daily lives.
"Oshi Mile" is a system where your everyday lunch, cafe time, or bar receipts are transformed into a support tool. By having both teams belonging to Suntory Sports Co., Ltd. simultaneously appear as new support content on this platform, we will offer rugby and volleyball fans a new communication experience that brings them closer to the team in their daily lives.
■ Campaign Overview
By dining at "PRONTO" and "E PRONTO" stores nationwide and scanning your receipts with the "Oshi Mile" LINE mini-app, you can accumulate "miles." With these accumulated miles, you can apply for and exchange them for exclusive rewards available only here.
- Campaign Period:
Saturday, April 4, 2026 – Sunday, May 31, 2026 (scheduled)
- Partner Stores for Mile Acquisition:
"PRONTO" and "E PRONTO" stores nationwide (※Target stores will be expanded sequentially)
- Limited Reward Details:
Using your miles, you can apply for and exchange them for the following Sungoliath-exclusive content.
S Prize: Autographed shikishi board by players
A Prize: Oshi Gori / Play Photo (with digital signature)
※The contents of the rewards are subject to change. Latest information will be released sequentially on official SNS etc.
※You can also participate in the campaign for "Suntory Sunbirds Osaka," which is running concurrently, from within the same app.
- Usage Flow:
1. Visit: Use one of the partner PRONTO stores nationwide and receive your receipt.
2. Earn Miles: Take a photo of your receipt with the "Oshi Mile" LINE mini-app to earn miles based on your dining amount.
3. Enjoy Content: Apply for and exchange for Tokyo Suntory Sungoliath's exclusive rewards within the app.
Additionally, we are planning collaborative initiatives such as posters displayed in stores and tray sheets to enhance the fan experience. We, the entire team, look forward to your participation to make your daily lives a little more enjoyable.
■ Related Links
Oshi Mile Official X
Oshi Mile Official LINE
＜Contact＞
Suntory Holdings Limited, Sports Business Division
Tokyo Suntory Sungoliath, PR Manager, Shinsuke Tsukui
TEL: 080-5183-2001 E-mail: Shinsuke_Tsukui@skal.suntory.co.jp