French popular bag brand Hervé Chapelier is launching a new online-store exclusive color variant: the square-shaped M-size tote bag '704CB Noir × Noir × Blanc,' available from 10:00 AM on Saturday, June 27, 2026.

This product retains the stylish elegance of the previously released all-black model '704CN (Noir × Noir × Noir),' which sold out quickly, while introducing a refreshing 'Blanc (white)' leather tag that symbolizes the brand. This special edition, available exclusively through the official online store, should not be missed.

A refined 'white tag' accent that stands out against the popular noir

Maintaining the chic and beautifully deep black appearance of the highly acclaimed all-black model, this version updates the side leather tag to 'Blanc (white).' The eye-catching white tag serves as an elegant accent against the monochrome black, creating a more modern and refined impression.

Premium, lightweight, and durable 'Cordura nylon' material

The body uses high-performance 'Cordura nylon,' a material stronger against friction and tearing than regular nylon, while remaining lightweight and highly durable. Combining practicality with strength and ease of use, the unique vibrant color and subtle luster of Cordura nylon exude adult elegance. This bag offers both long-lasting toughness and timeless beauty.

Ideal for business and commuting: a sleek and smart 'square shape'

The popular '704' model features a square M-size design with a slim gusset. Its silhouette remains stylish and polished without being too casual, seamlessly blending into business settings and office-casual environments. It smartly accommodates A4 documents, tablets, pouches, and other essentials, making it a reliable tote that elegantly elevates daily commutes.

<Product Details>

・Product Name: 704CB (Square Tote M)

・Color: Noir × Noir × Blanc ・Price: ¥51,480 (tax included)

・Dimensions: Width 38 × Height 24 × Depth 10 cm ・Country of Origin: France

・Release Date: June 27, 2026 (Saturday), 10:00 AM onwards – while supplies last

・Available at: Hervé Chapelier Official Online Store

https://store.hervechapelierjapon.com/collections/limited

※ The product will appear on the above page at the release time.

About Hervé Chapelier

Founded in 1976, Hervé Chapelier is a Paris-based French bag brand celebrated for its beautiful colors, high-quality materials, and universal designs. Its iconic boat-shaped tote, known for its simple, timeless design, continues to win support across generations. Since its founding, the brand has consistently crafted beautiful forms independent of trends and still produces nearly all of its products in France, maintaining a sincere commitment to craftsmanship.

Official Brand Website: https://hervechapelierjapon.com/

Official Instagram: @herve_chapelier_japon

Sunny Side Up Co., Ltd. (Chuo-ku, Tokyo) is the authorized distributor of Hervé Chapelier in Japan.

Company Name: Sunny Side Up Co., Ltd.

Address: 1F, Dai-ichi Okura Building, 2-13-8 Nihonbashi Kayabacho, Chuo-ku, Tokyo

URL: https://www.sunnysideup-inc.com/

FACT BOX

  • Source: PR TIMES
  • Category: New Product