Confectionery Maker Sun Lavieen Launches Summer Limited 'Oh-Fuku Roll Shippo-maki Okayama White Peach' Using Okayama Prefecture Peach Puree
Okayama-based confectionery maker Sun Lavieen will release a summer-limited flavor of its popular 'Oh-Fuku Roll Shippo-maki' series, 'Okayama White Peach,' from June 1 to August 31, 2026, at supermarkets and co-ops nationwide (excluding Hokkaido). The roll cake features whipped cream made with Okayama white peach puree wrapped in moist castella sponge. Targeting customers in their 50s to 70s, the product focuses on a satisfying yet easy-to-eat size, featuring the auspicious 'Shippo' (seven treasures) pattern on the packaging.
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Sun Lavieen Co., Ltd. (Headquarters: Satosho-cho, Asakuchi-gun, Okayama Prefecture; Representative Director: Morihiro Urabe) will release 'Oh-Fuku Roll Shippo-maki Okayama White Peach' as a seasonal addition to its year-round 'Oh-Fuku Roll Shippo-maki' series. It will be available for a limited time from June to August 2026 at supermarkets and co-ops nationwide. The 'Oh-Fuku Roll' is a roll cake featuring cream wrapped in moist castella sponge. The castella base has been a cornerstone of the company since its founding, and the company has utilized its long-cultivated techniques to create a product loved by many customers.
The newly released 'Oh-Fuku Roll Shippo-maki Okayama White Peach' is designed as a seasonal summer treat, offering the elegant sweetness and aroma of Okayama-grown white peaches.
A Seasonal Treat Featuring the Gentle Sweetness of Okayama White Peaches
Okayama white peaches, grown in a mild climate with rich soil, are characterized by their juiciness and high-quality sweetness.
This product uses Okayama white peach puree in its whipped cream. The melt-in-the-mouth whipped cream harmonizes perfectly with the fluffy texture of the thinly baked castella sponge. It offers a gentle sweetness and elegant aroma unique to white peaches, making it easy to enjoy even in the hot summer season.
'Just the Right Amount of Satisfaction' for the Target Audience
The 'Oh-Fuku Roll Shippo-maki' series is supported primarily by customers in their 50s to 70s.
This product is also tailored to the preferences of this demographic, with careful consideration given to the size of each slice and ease of consumption. We focused on a portion size that can be finished without difficulty and a design that remains pleasant until the very last bite. We deliver 'just the right amount of satisfaction' to accompany your daily snack time or family gatherings.
The Meaning Behind the Shippo Pattern
The product name and packaging feature the traditional Japanese 'Shippo' (seven treasures) pattern. The interlocking circles of the Shippo pattern symbolize 'harmony,' 'peace,' and 'connections.' We incorporated this design with the wish that our sweets will accompany human connections and peaceful moments.
Product Overview
● Product Name: Oh-Fuku Roll Shippo-maki Okayama White Peach
● Sales Period: June 1, 2026 (Mon) – August 31, 2026 (Mon)
● Price: West Japan: 420 yen (excl. tax); East Japan: 450 yen (excl. tax)
● Shelf Life: 6 days refrigerated
● Sales Locations: Supermarkets and co-ops nationwide*
*Excluding Hokkaido. Some stores in the sales area may not carry the product.
Package designs vary by region.
Company Overview
Founded in 1980 in Tomonoura, Fukuyama City, Hiroshima Prefecture, the company transitioned from the iron industry to confectionery manufacturing. It is a confectionery maker with two factories in Satosho-cho, Okayama Prefecture. We provide numerous original products, including fruit cakes, Belgian waffles, and sponge cakes for handmade decorations, which have been loved for many years.
Under our corporate philosophy of 'Properly crafting, properly preparing, and properly delivering proper products,' Sun Lavieen is committed to solving social issues and contributing to the realization of a sustainable society.
● Company Name: Sun Lavieen Co., Ltd.
● Address: 3920 Shinjo, Satosho-cho, Asakuchi-gun, Okayama Prefecture
● Representative Director: Morihiro Urabe
● Established: 1980
● Business Content: Manufacturing and sales of Western and Japanese confectionery and bread
● Company Website: http://www.sunlavieen.co.jp/
Customer Inquiries
Phone: 0120-34-4771 (Mon-Fri, 9:00-17:00, excluding weekends, holidays, and year-end/New Year holidays)
Email: info@sunlavieen.co.jp
Inquiries Regarding this Release
Sun Lavieen Co., Ltd. Contact: Minami, General Affairs Department, Management Division
Phone: 0865-64-4771 Email: m-minami@sunlavieen.com
The newly released 'Oh-Fuku Roll Shippo-maki Okayama White Peach' is designed as a seasonal summer treat, offering the elegant sweetness and aroma of Okayama-grown white peaches.
A Seasonal Treat Featuring the Gentle Sweetness of Okayama White Peaches
Okayama white peaches, grown in a mild climate with rich soil, are characterized by their juiciness and high-quality sweetness.
This product uses Okayama white peach puree in its whipped cream. The melt-in-the-mouth whipped cream harmonizes perfectly with the fluffy texture of the thinly baked castella sponge. It offers a gentle sweetness and elegant aroma unique to white peaches, making it easy to enjoy even in the hot summer season.
'Just the Right Amount of Satisfaction' for the Target Audience
The 'Oh-Fuku Roll Shippo-maki' series is supported primarily by customers in their 50s to 70s.
This product is also tailored to the preferences of this demographic, with careful consideration given to the size of each slice and ease of consumption. We focused on a portion size that can be finished without difficulty and a design that remains pleasant until the very last bite. We deliver 'just the right amount of satisfaction' to accompany your daily snack time or family gatherings.
The Meaning Behind the Shippo Pattern
The product name and packaging feature the traditional Japanese 'Shippo' (seven treasures) pattern. The interlocking circles of the Shippo pattern symbolize 'harmony,' 'peace,' and 'connections.' We incorporated this design with the wish that our sweets will accompany human connections and peaceful moments.
Product Overview
● Product Name: Oh-Fuku Roll Shippo-maki Okayama White Peach
● Sales Period: June 1, 2026 (Mon) – August 31, 2026 (Mon)
● Price: West Japan: 420 yen (excl. tax); East Japan: 450 yen (excl. tax)
● Shelf Life: 6 days refrigerated
● Sales Locations: Supermarkets and co-ops nationwide*
*Excluding Hokkaido. Some stores in the sales area may not carry the product.
Package designs vary by region.
Company Overview
Founded in 1980 in Tomonoura, Fukuyama City, Hiroshima Prefecture, the company transitioned from the iron industry to confectionery manufacturing. It is a confectionery maker with two factories in Satosho-cho, Okayama Prefecture. We provide numerous original products, including fruit cakes, Belgian waffles, and sponge cakes for handmade decorations, which have been loved for many years.
Under our corporate philosophy of 'Properly crafting, properly preparing, and properly delivering proper products,' Sun Lavieen is committed to solving social issues and contributing to the realization of a sustainable society.
● Company Name: Sun Lavieen Co., Ltd.
● Address: 3920 Shinjo, Satosho-cho, Asakuchi-gun, Okayama Prefecture
● Representative Director: Morihiro Urabe
● Established: 1980
● Business Content: Manufacturing and sales of Western and Japanese confectionery and bread
● Company Website: http://www.sunlavieen.co.jp/
Customer Inquiries
Phone: 0120-34-4771 (Mon-Fri, 9:00-17:00, excluding weekends, holidays, and year-end/New Year holidays)
Email: info@sunlavieen.co.jp
Inquiries Regarding this Release
Sun Lavieen Co., Ltd. Contact: Minami, General Affairs Department, Management Division
Phone: 0865-64-4771 Email: m-minami@sunlavieen.com
FAQ
Where is Sun Lavieen located?
Sun Lavieen is headquartered in Satosho-cho, Asakuchi-gun, Okayama Prefecture.