Notice of Rebranding and 'New Brand Launch Event' for Thanks Home, a Housing Company in Mie Prefecture
Thanks Home Co., Ltd., established in 1996 and based in Mie Prefecture, is rebranding its identity starting April 2026 to embrace a 'Future Standard' mission for living. This includes new visual branding with 'Frontier Red' and 'Frontier Blue' colors, and a 'Thanks Crown' logo symbolizing their commitment to customers, society, and their own growth. To celebrate, a launch event will be held on April 7, 2026, featuring a talk session on 'Future Standard Living' with expert Dr. Atsushi Iwamae.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 18:50
- 🔍 Collected: April 1, 2026 at 13:39 (18h 49m after Published)
- 🤖 AI Analyzed: April 17, 2026 at 02:02 (372h 22m after Collected)
Thanks Home Co., Ltd. (Representative Director and President: Takaya Daido), headquartered in Tsu City, Mie Prefecture, which operates housing-related businesses such as new home construction, renovations, real estate, special construction, and villas, will refresh its Brand Identity (BI) and Visual Identity (VI) starting in April 2026, stepping into a new stage.
■ The Vision Behind Our New Mission: "Lifestyle: Future Standard"
Today is an era of rapid change, where common sense is redefined at an unprecedented pace. In such an era, what we should offer our customers is not just current happiness. Our new mission, "Lifestyle: Future Standard," embodies our unwavering resolve to continuously create value one step ahead.
This includes not only pursuing next-generation standards in home performance and financial planning that considers the future world, but also pioneering the future of the housing industry itself through homes. Our benchmark is always the "future." We aim to be a partner in building a rich future together, guided by the "Future Standard" in all our choices, so that our customers can experience richness and pride throughout their lives. Not content with yesterday's norms, we will continue to challenge ourselves without fear of change. That is the "future of living" that Thanks Home creates.
■ New Visual Identity
To embody this determination, we have renewed our corporate design. The new brand color "Frontier Red" expresses the passion of a pioneer pointing towards the future and a will like the burning sun. "Frontier Blue" symbolizes our sincere connection with customers like calm water, and our intellectual approach to continuing stable business operations.
At its center, the "Thanks Crown" is modeled after a crown, representing the highest aspirations of the future standard we advocate. The hidden "W" shape in the logo embodies the philosophy of "Sanpo Yoshi" (three-way satisfaction), where customers, society, and we work hand-in-hand, promising to be partners in building a rich future together.
April 7, 2026: New Brand Launch Event to be Held
To commemorate this rebranding, a launch event will be held on April 7 at Aeon Cinema Tsu Minami. At the event, in addition to the announcement of the new brand mission, we will welcome Dr. Atsushi Iwamae, who researches homes where people can live comfortably and healthily, for a talk session with our representative, Mr. Daido, on the theme of "Future Standard Living."
■ Special Talk Session
"Creating Healthy and Community-Co-created Homes with Future Standards — Practicing 'Lifestyle: Future Standard'"
Guest: Dr. Atsushi Iwamae
Researches healthy, comfortable, and energy-efficient housing in buildings. Conducts research on planning methods based on Japanese and Asian climatic characteristics and lifestyles, zero-energy technologies, and health maintenance and promotion technologies.
Vice President, Professor of Architecture, Kindai University
■ Event Overview
・Date: April 7, 2026 (Tuesday) 14:00 - 17:00
・Venue: Aeon Cinema Tsu Minami, Screen 7
We would like to invite all media companies to this event, despite your busy schedules. We would appreciate it if you could contact us.
■ Company Information
Company Name: Thanks Home Co., Ltd.
Representative Director and President: Takaya Daido
Headquarters: 〒514-0816 1362-3 Komoriueno-cho, Takachaya, Tsu City, Mie Prefecture
TEL: 059 – 234 - 1122
Business Activities: Design, construction, renovation/remodeling, real estate, special construction of residences, stores, villas, etc.