Nostalgic Yet New 'Heisei Kawaii' Revived! Sunhoseki's 'Hoppe-chan' Goods to be Released at Avail

Sunhoseki, the Interactive Content Division of Memory-Tech Tsukuba Inc., will release new merchandise featuring the popular character 'Hoppe-chan' at Shimamura Group's Avail stores and the Avail online store starting Saturday, June 6, 2026.

The new release includes a total of 7 items: a thermal mini tote bag, tissue case, storage box, shopping bag, tote bag, drawstring bag, and acrylic keychain.

The items feature a cute design overflowing with a 'Heisei Retro' feel, based on blue and pink colors.

Sales on the online store are scheduled to begin at 12:00 PM on the same day, Saturday, June 6, 2026.

Hoppe-chan Product Lineup

'Hoppe-chan' Regaining Attention in the Heisei Retro Boom

'Hoppe-chan' is a popular character born from Sunhoseki.

With its round shape, cute eyes, and adorable design resembling ribbons and whipped cream, it has created many fans, especially among elementary and junior high school students during the Heisei era.

At that time, Sunhoseki delivered the joy of choosing 'one's own cute things' through catalog mail order and online shops.
One of its iconic symbols is 'Hoppe-chan'.

In recent years, interest in 'Heisei Retro' has been growing in the fields of fashion, miscellaneous goods, characters, and toys.
As a nostalgic character for the generation that knew it back then, and a fresh character for the younger generation, 'Hoppe-chan' is once again attracting attention.

In this rollout at Avail, in addition to bags and storage items that are easy to use daily, acrylic keychains with high collection demand will also appear.
We will deliver the charm of the nostalgic yet new Hoppe-chan to a wide range of generations.

Product Lineup Available from June 6, 2026

Thermal Mini Tote Bag

2 types in total / 1,650 yen (tax included)

A thermal mini tote bag convenient for carrying lunch boxes and drinks.

With a size that is easy for daily use, it is perfect for commuting to school, work, or going out.

Available colors: Blue, Pink

Thermal Mini Tote Bag Blue / Thermal Mini Tote Bag Pink

Tissue Case

2 types in total / 990 yen (tax included)

A tissue case that cutely decorates your room or desk area.

Even items that tend to show a sense of everyday life become fun interior decor with the Hoppe-chan design.

Available colors: Blue, Pink

Tissue Case Blue / Tissue Case Pink

Storage Box

2 types in total / 1,320 yen (tax included)

A storage box convenient for organizing small items and miscellaneous goods.

Recommended not only as a room tidying item but also for storing fan merchandise and collections.

Available colors: Blue, Pink

Storage Box Blue / Storage Box Pink

Shopping Bag

2 types in total / 1,320 yen (tax included)

A shopping bag useful for shopping or as a sub-bag.

Easy to fold and carry around, it is an item that is easy to use in various daily scenes.

Available colors: Blue, Pink

Shopping Bag Blue (Open state) / Shopping Bag Pink (Open state)

Tote Bag

2 types in total / 1,980 yen (tax included)

A tote bag that can securely hold your belongings.

Useful in a wide range of scenes such as commuting to school, work, going out, and events.

Tote Bag Blue / Tote Bag Pink

Drawstring Bag

2 types in total / 649 yen (tax included)

A drawstring bag convenient for storing small items.

Recommended for carrying cosmetics, stationery, chargers, accessories, etc.

Available colors: Blue, Pink

Drawstring Bag Blue / Drawstring Bag Pink

Acrylic Keychain

2 types in total / 869 yen (tax included)

An acrylic keychain that can be enjoyed by attaching it to bags and pouches.

An item packed with Hoppe-chan's typical cuteness, which can also be enjoyed as a collector's item.

Available colors: Blue, Pink

Acrylic Keychain Blue / Acrylic Keychain Pink

Sales Overview

Sales stores: Avail stores nationwide

*The Oyumino store is excluded.

Release date: Saturday, June 6, 2026

Online store sales start date and time: Saturday, June 6, 2026, 12:00 PM~

Limited store search: https://www.shimamura.gr.jp/shop/list/?g%5B%5D=5&p=&c=&flags%5B%5D=65&lat=&lng=&w=

Online store: https://www.shop-shimamura.com/?b=avail

*Stock availability varies by store.

*Please note that items may sell out.

*Product images are for illustrative purposes only. Actual products may differ in specifications and colors.

About Sunhoseki

Sunhoseki is a brand that has supported the 'kawaii' (cuteness) of girls through accessories, miscellaneous goods, and character products.

Loved by many fans for many years, mainly through catalog mail order, it currently develops manufacturing, sales, sales promotion, and licensing businesses utilizing its two major contents, 'Sunhoseki' and 'Hoppe-chan'.

The official online shop handles a wide range of products, including Hoppe-chan related products, accessories, stationery, miscellaneous goods, and fashion accessories.

In recent years, it has shifted to a business model that combines licensing, POPUPs, SNS, EC, anime, and overseas expansion.

Centered on co-creation with fans, it is advancing the brand's re-growth.

Business Overview

Business name: Memory-Tech Tsukuba Inc. Interactive Content Division Sunhoseki

Location: 3rd Floor, 3628 Yamanokami, Chuo City, Yamanashi Prefecture 409-3845

Business overview: Manufacturing, sales, sales promotion, and licensing business utilizing the two major contents 'Sunhoseki' and 'Hoppe-chan'

Official X: https://x.com/sunhoseki

Official Instagram: https://www.instagram.com/sunhoseki/

Online Shop: https://sunho.store/

Corporate Site: https://www.memory-tech-tsukuba.jp/