Heisei Kids' Memory 'Hoppe-chan' Returns as Reiwa Prize Goods! Collaboration Between Sunhoseki and Crux Announced
Sunhoseki (Memory-Tech Tsukuba) and Crux are launching a collaboration project featuring the popular character 'Hoppe-chan' as prize goods, with a sequential release starting May 18, 2026.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 16:00
- 🔍 Collected: May 22, 2026 at 07:31
- 🤖 AI Analyzed: May 22, 2026 at 07:32 (0 min after Collected)
## Sunhoseki 'Hoppe-chan' x Crux Collaboration Project
Sunhoseki, under the Interactive Contents Division of Memory-Tech Tsukuba, will launch a collaboration project with Crux Co., Ltd.
In this project, prize goods featuring the popular Sunhoseki character 'Hoppe-chan' will be released sequentially starting May 18, 2026. The collection includes four categories: rubber mascot keychains, mini 'churu' stickers, 'nikotto' straps, and BIG plushies.
'Hoppe-chan,' beloved by many children in the Heisei era, is now being developed as prize goods for the Reiwa era.
### Hoppe-chan Re-emerging in the 'Heisei Retro' Boom
'Hoppe-chan' is a popular character created by Sunhoseki. With its round form, beady eyes, and adorable ribbon-like design, it garnered a huge fan base, particularly among elementary and junior high school students during the Heisei period.
In recent years, interest in 'Heisei Retro' has risen across fashion, goods, characters, and toys, drawing fresh attention to the character—nostalgic for those who knew it then and fresh for the younger generation today.
### Character Prize Goods in Collaboration with Crux
This project was realized through collaboration with Crux, a company that specializes in character goods and prize items. The lineup ranges from everyday items like keychains and stickers to huggable BIG plushies. It is designed to appeal to both the Heisei generation who remember the character and the Gen Z/Alpha generations encountering it for the first time.
### Launch Schedule Starting May 18, 2026
* **Hoppe-chan Rubber Mascot Keychain**: Rolling out from May 18, 2026. 4 colors (pink, blue, yellow, purple).
* **Hoppe-chan Mini Churu Stickers**: Rolling out from May 20, 2026. 4 varieties.
* **Hoppe-chan Nikotto Strap**: Rolling out from May 21, 2026. 2 varieties. A 'pair' item that sticks together with magnets.
* **Hoppe-chan BIG Plushie**: Rolling out from May 21, 2026. 2 varieties. A statement piece for home interiors.
Sunhoseki, under the Interactive Contents Division of Memory-Tech Tsukuba, will launch a collaboration project with Crux Co., Ltd.
In this project, prize goods featuring the popular Sunhoseki character 'Hoppe-chan' will be released sequentially starting May 18, 2026. The collection includes four categories: rubber mascot keychains, mini 'churu' stickers, 'nikotto' straps, and BIG plushies.
'Hoppe-chan,' beloved by many children in the Heisei era, is now being developed as prize goods for the Reiwa era.
### Hoppe-chan Re-emerging in the 'Heisei Retro' Boom
'Hoppe-chan' is a popular character created by Sunhoseki. With its round form, beady eyes, and adorable ribbon-like design, it garnered a huge fan base, particularly among elementary and junior high school students during the Heisei period.
In recent years, interest in 'Heisei Retro' has risen across fashion, goods, characters, and toys, drawing fresh attention to the character—nostalgic for those who knew it then and fresh for the younger generation today.
### Character Prize Goods in Collaboration with Crux
This project was realized through collaboration with Crux, a company that specializes in character goods and prize items. The lineup ranges from everyday items like keychains and stickers to huggable BIG plushies. It is designed to appeal to both the Heisei generation who remember the character and the Gen Z/Alpha generations encountering it for the first time.
### Launch Schedule Starting May 18, 2026
* **Hoppe-chan Rubber Mascot Keychain**: Rolling out from May 18, 2026. 4 colors (pink, blue, yellow, purple).
* **Hoppe-chan Mini Churu Stickers**: Rolling out from May 20, 2026. 4 varieties.
* **Hoppe-chan Nikotto Strap**: Rolling out from May 21, 2026. 2 varieties. A 'pair' item that sticks together with magnets.
* **Hoppe-chan BIG Plushie**: Rolling out from May 21, 2026. 2 varieties. A statement piece for home interiors.
FAQ
When will the 'Hoppetchan' x Cracks collaboration prize items be available?
They are scheduled to be rolled out sequentially from May 18, 2026 (Monday).
What types of prize items will be available in the collaboration?
The collaboration will feature four categories: rubber mascot keychains, mini churu stickers, nicotto straps, and BIG plushies.
Why is 'Hoppetchan' being featured as a prize item now?
In recent years, there has been a growing interest in 'Heisei Retro' in fashion and miscellaneous goods. 'Hoppetchan' is being rediscovered as a nostalgic character for those who remember the era and a fresh character for younger generations.
Where can I get the collaboration prize items?
Details and store information will be published sequentially on the official Cracks Prize X website (https://x.com/crux_prize) and related pages.
What are the features of the 'nicotto strap'?
The nicotto strap is a magnetically attachable mascot strap that can be shared and enjoyed among friends or between parents and children.