Heisei Kids' Memory 'Hoppe-chan' Returns as Reiwa Prize Goods! Collaboration Between Sunhoseki and Crux Announced
Sunhoseki (Memory-Tech Tsukuba) and Crux are launching a collaboration project featuring the popular character 'Hoppe-chan' as prize goods, with a sequential release starting May 18, 2026.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 16:00
- 🔍 Collected: May 22, 2026 at 07:31
- 🤖 AI Analyzed: May 22, 2026 at 07:32 (0 min after Collected)
## Sunhoseki 'Hoppe-chan' x Crux Collaboration Project
Sunhoseki, under the Interactive Contents Division of Memory-Tech Tsukuba, will launch a collaboration project with Crux Co., Ltd.
In this project, prize goods featuring the popular Sunhoseki character 'Hoppe-chan' will be released sequentially starting May 18, 2026. The collection includes four categories: rubber mascot keychains, mini 'churu' stickers, 'nikotto' straps, and BIG plushies.
'Hoppe-chan,' beloved by many children in the Heisei era, is now being developed as prize goods for the Reiwa era.
### Hoppe-chan Re-emerging in the 'Heisei Retro' Boom
'Hoppe-chan' is a popular character created by Sunhoseki. With its round form, beady eyes, and adorable ribbon-like design, it garnered a huge fan base, particularly among elementary and junior high school students during the Heisei period.
In recent years, interest in 'Heisei Retro' has risen across fashion, goods, characters, and toys, drawing fresh attention to the character—nostalgic for those who knew it then and fresh for the younger generation today.
### Character Prize Goods in Collaboration with Crux
This project was realized through collaboration with Crux, a company that specializes in character goods and prize items. The lineup ranges from everyday items like keychains and stickers to huggable BIG plushies. It is designed to appeal to both the Heisei generation who remember the character and the Gen Z/Alpha generations encountering it for the first time.
### Launch Schedule Starting May 18, 2026
* **Hoppe-chan Rubber Mascot Keychain**: Rolling out from May 18, 2026. 4 colors (pink, blue, yellow, purple).
* **Hoppe-chan Mini Churu Stickers**: Rolling out from May 20, 2026. 4 varieties.
* **Hoppe-chan Nikotto Strap**: Rolling out from May 21, 2026. 2 varieties. A 'pair' item that sticks together with magnets.
* **Hoppe-chan BIG Plushie**: Rolling out from May 21, 2026. 2 varieties. A statement piece for home interiors.
Sunhoseki, under the Interactive Contents Division of Memory-Tech Tsukuba, will launch a collaboration project with Crux Co., Ltd.
In this project, prize goods featuring the popular Sunhoseki character 'Hoppe-chan' will be released sequentially starting May 18, 2026. The collection includes four categories: rubber mascot keychains, mini 'churu' stickers, 'nikotto' straps, and BIG plushies.
'Hoppe-chan,' beloved by many children in the Heisei era, is now being developed as prize goods for the Reiwa era.
### Hoppe-chan Re-emerging in the 'Heisei Retro' Boom
'Hoppe-chan' is a popular character created by Sunhoseki. With its round form, beady eyes, and adorable ribbon-like design, it garnered a huge fan base, particularly among elementary and junior high school students during the Heisei period.
In recent years, interest in 'Heisei Retro' has risen across fashion, goods, characters, and toys, drawing fresh attention to the character—nostalgic for those who knew it then and fresh for the younger generation today.
### Character Prize Goods in Collaboration with Crux
This project was realized through collaboration with Crux, a company that specializes in character goods and prize items. The lineup ranges from everyday items like keychains and stickers to huggable BIG plushies. It is designed to appeal to both the Heisei generation who remember the character and the Gen Z/Alpha generations encountering it for the first time.
### Launch Schedule Starting May 18, 2026
* **Hoppe-chan Rubber Mascot Keychain**: Rolling out from May 18, 2026. 4 colors (pink, blue, yellow, purple).
* **Hoppe-chan Mini Churu Stickers**: Rolling out from May 20, 2026. 4 varieties.
* **Hoppe-chan Nikotto Strap**: Rolling out from May 21, 2026. 2 varieties. A 'pair' item that sticks together with magnets.
* **Hoppe-chan BIG Plushie**: Rolling out from May 21, 2026. 2 varieties. A statement piece for home interiors.
FAQ
「ほっぺちゃん」×クラックスのコラボプライズ景品はいつから登場しますか？
2026年5月18日（月）より順次展開予定です。
コラボで展開されるプライズ景品にはどのような種類がありますか？
ラバーマスコットキーホルダー、ミニちゅるシール、にこっとストラップ、BIGぬいぐるみの計4カテゴリーで展開されます。
なぜ今「ほっぺちゃん」がプライズ景品として展開されるのですか？
近年、ファッションや雑貨領域で「平成レトロ」への関心が高まっており、当時を知る世代には懐かしく、若い世代には新鮮なキャラクターとして再注目されているためです。
今回のコラボ景品はどこで入手できますか？
詳細および取扱店舗情報は、株式会社クラックス公式プライズX（https://x.com/crux_prize）および関連ページにて順次公開予定です。
「にこっとストラップ」にはどのような特徴がありますか？
磁石でくっつくニコイチ仕様のマスコットストラップであり、友だち同士や親子で分け合って楽しむことができます。