2 Products Born from Over 100 Internal Ideas! New Business Program "Spark" LP Released
Key facts
- 2 Products Born from Over 100 Internal Ideas! New Business Program "Spark" LP Released
- Sun* has launched the landing page for its internal new business program "Spark," with two products already released in beta.
- Date: March 28, 2026
Direct answer
Sun* has launched the landing page for its internal new business program "Spark," with two products already released in beta.
- Citation
- 2 Products Born from Over 100 Internal Ideas! New Business Program "Spark" LP Released (March 28, 2026)
- Source
- PR Times
- Date
- March 28, 2026
Sun* has launched the landing page for its internal new business program "Spark," with two products already released in beta.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 19:43
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1417h 43m after Published)

Sun* announces the launch of the official landing page for its new business program "Spark," which aims to "overcome uncertainty through the multiplication of diverse talents and repeated trials."
From this project, which started in December 2024, two products have already been released in beta and are undergoing market value validation.
▶ Spark LP: https://sun-spark.jp
Background and Purpose of "Spark" Launch
Sun* has supported companies in new business creation and DX, centered on BTC (Business, Tech, Creative). "Spark" is a mechanism launched not only to support clients but also to further advance Sun*'s vision of "value creation." It aims to establish new businesses based on individual employee ideas and aspirations, creating a state where businesses can be continuously and sequentially generated without relying on chance or a select few talents.
Two Products Already Released in Beta
In "Spark," over 100 ideas have been submitted by members to date. Through a rigorous and rapid validation process based on a unique "stage league system," six projects have now advanced to the business validation phase.
The biggest feature is the immediate on-site validation using PoC/MVP, leveraging Sun*'s strength in internal BTC (Business, Tech, Creative) resources, rather than just theoretical discussions. As the first phase of this, the following two products, "Ailla" and "BeCraft," have already released their beta versions and begun market value validation.
Ailla

This product uses AI to support hypothesis testing and service design in new businesses.
By inputting business ideas and prerequisites, AI structures business hypotheses, automatically extracts key issues, and accelerates the hypothesis testing cycle.
Details here: https://sun-asterisk.com/news/pressrelease/5293/
<Contact Person...
FAQ
What is the recently launched business program by Sun* and what is its main objective?
Sun* has launched "Spark," a new business program aiming to overcome uncertainty through the multiplication of diverse talents and repeated trials for continuous innovation.
How many products have been released in beta from the "Spark" program since its inception in December 2024?
Two products have already been released in beta from the "Spark" program and are currently undergoing market value validation since its launch in December 2024.
What was the primary motivation behind Sun*'s decision to launch the "Spark" program internally?
Sun* launched "Spark" to further advance its vision of value creation, establishing new businesses based on employee ideas and aspirations rather than solely supporting clients.
Could you describe the core functionality and purpose of the "Ailla" product developed under the "Spark" program?
"Ailla" is an AI-powered product that supports hypothesis testing and service design for new businesses by structuring hypotheses and extracting key issues automatically.
How many ideas have been submitted by members in the "Spark" program, and how are projects advanced for validation?
Over 100 ideas have been submitted by members to date, and six projects have advanced to the business validation phase through a rigorous "stage league system."