STYLY Transforms Office Spaces into Brand Experience Media with XR, Producing Experiential Office Tours for "OTEMACHI KORTO"
STYLY partners with Frontier Consulting to launch "WORK SCAPE powered by STYLY," an XR-based office tour, transforming offices into brand experience media.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 22:30
- 🔍 Collected: April 1, 2026 at 13:39 (15h 9m after Published)
- 🤖 AI Analyzed: April 17, 2026 at 01:58 (372h 19m after Collected)
STYLY Inc. (Headquarters: Shinjuku-ku, Tokyo; hereinafter "STYLY") is collaborating with Frontier Consulting Inc. (Headquarters: Chiyoda-ku, Tokyo; hereinafter "Frontier Consulting") to provide an office tour utilizing XR (AR/VR/MR) technology, "WORK SCAPE powered by STYLY," at "OTEMACHI KORTO," which Frontier Consulting operates in Otemachi, Chiyoda-ku, Tokyo.
This initiative allows visitors to experience the space by wearing goggles and walking around, visualizing previously "unseen" information such as the intent behind the spatial design and the company's vision. This enhances visitors' intuitive understanding and immersion in the brand story. It is a "Spatial DX" solution that prevents reliance on specific individuals through simple operations and can be horizontally deployed for various facilities, including recruitment branding and showroom sales.
Key Points: "Spatial DX" that transforms office spaces into media for delivering experiences (=stories)
・Frontier Consulting's spatial storytelling × STYLY's technology and production capabilities
・Delivering value that could not be conveyed through paper documents or verbal explanations as an experience
・Operational design that prevents reliance on specific individuals, easily deployable with simple operations
About "WORK SCAPE powered by STYLY"
"WORK SCAPE powered by STYLY" is an XR showroom tour that delivers value that could not be conveyed through paper documents or verbal explanations as an experience itself.
Visitors wear XR devices and walk through the actual office, intuitively understanding information such as an overview of the entire space, the internal structure, design philosophy, meaning of materials, and the company's vision.
Furthermore, tour attendants can provide a consistent quality experience regardless of who guides the tour, thanks to standardized progress management via tablet operation. This reduces variations in explanations and contributes to lower training costs and operational man-hours.
Moreover, its intuitive operability, which requires no specialized knowledge, allows attendants at facilities, other locations, or event venues to focus on one-on-one customer interaction, improving the quality of information provided and the customer service experience.
"OTEMACHI KORTO," the current implementation site, is Frontier Consulting's head office and exchange space located on the 1st floor of the "Otemachi Building" in Chiyoda-ku, Tokyo. It features a spatial composition that prioritizes visitor flow and visibility from outside, with a design based on the silver ratio (Yamato ratio) module, creating a unified structure despite the dispersed arrangement of various large and small rooms.
STYLY's XR further extends this sequential spatial experience, playing a role in three-dimensionally visualizing the intentions, work scenes, and corporate value creation processes embedded in each area.
[Future Developments]
Horizontal deployment in all real spaces, including office locations, showrooms, research facilities, recruitment centers, and event venues, both domestically and internationally.
Standardization of the XR content delivery platform, tablet application for operation, and tour progression templates enables rapid deployment to multiple locations.
[Anticipated Use Cases]
Transforming multiple locations into sales showrooms
Utilizing for recruitment branding
Experiential guidance at exhibition facilities
Presentations for real estate development projects
Experiential demonstrations of urban spaces, etc.
For those who wish to experience this solution, please contact us at:
STYLY Inc. info@styly.inc
Background: In the AI era, "experience" becomes the competitive edge for real spaces.
In recent years, spatial computing devices and smart glasses such as Apple Vision Pro, XREAL series, Meta Ray-Ban Display, and Galaxy XR have successively appeared. This is expected to further increase the demand for experiences that connect real space and digital, and companies' bases and facilities are entering an era where the very "reason to visit" is being questioned.
On the other hand, with the evolution of generative AI, information provision such as document explanations, video presentations, and virtual viewings is predicted to become rapidly more efficient and standardized. As a result, we believe that the value sought in real spaces will shift from mere functionality to "experience" itself—understanding, empathy, and immersion that can only be gained on-site.
Under the corporate value of "creating an era where space is worn," STYLY has been developing XR businesses in urban and commercial spaces. Centered on the spatial layer platform "STYLY," we have provided spatial production and technology in various fields, including LBE, from smartphone AR to the smart glass experience "Cyber Vision" at "Ghost in the Shell Exhibition" at "TOKYO NODE" in Toranomon, and the VR "THE MOON CRUISE" at "Space Travelium TeNQ," a space experience facility at Tokyo Dome City.
This time, STYLY has deployed the technology and production capabilities cultivated through these achievements in "delivering experiences (=stories) to places" to office spaces, which are at the core of corporate activities.
Precisely because the world will become functional and standardized by AI, real locations will require experience design that intuitively conveys the company's uniqueness, philosophy, and the intent behind the spatial design.
This initiative is an implementation example of a new "Spatial DX" that evolves offices from "places for explanation" to "media for experience" through XR.
STYLY will continue to expand its ecosystem as a global open platform and deliver "experiences" to all places around the world.
*LBE: Abbreviation for "Location-Based Entertainment," entertainment that can only be experienced by going to a specific location. In the XR domain, facilities and content are successively opening worldwide, with an expected compound annual growth rate (CAGR) of 22.9%.
*STYLY launched an open-source project in December 2025 to release technical information necessary for LBE content development: https://prtimes.jp/main/html/rd/p/000000287.000023281.html
This initiative allows visitors to experience the space by wearing goggles and walking around, visualizing previously "unseen" information such as the intent behind the spatial design and the company's vision. This enhances visitors' intuitive understanding and immersion in the brand story. It is a "Spatial DX" solution that prevents reliance on specific individuals through simple operations and can be horizontally deployed for various facilities, including recruitment branding and showroom sales.
Key Points: "Spatial DX" that transforms office spaces into media for delivering experiences (=stories)
・Frontier Consulting's spatial storytelling × STYLY's technology and production capabilities
・Delivering value that could not be conveyed through paper documents or verbal explanations as an experience
・Operational design that prevents reliance on specific individuals, easily deployable with simple operations
About "WORK SCAPE powered by STYLY"
"WORK SCAPE powered by STYLY" is an XR showroom tour that delivers value that could not be conveyed through paper documents or verbal explanations as an experience itself.
Visitors wear XR devices and walk through the actual office, intuitively understanding information such as an overview of the entire space, the internal structure, design philosophy, meaning of materials, and the company's vision.
Furthermore, tour attendants can provide a consistent quality experience regardless of who guides the tour, thanks to standardized progress management via tablet operation. This reduces variations in explanations and contributes to lower training costs and operational man-hours.
Moreover, its intuitive operability, which requires no specialized knowledge, allows attendants at facilities, other locations, or event venues to focus on one-on-one customer interaction, improving the quality of information provided and the customer service experience.
"OTEMACHI KORTO," the current implementation site, is Frontier Consulting's head office and exchange space located on the 1st floor of the "Otemachi Building" in Chiyoda-ku, Tokyo. It features a spatial composition that prioritizes visitor flow and visibility from outside, with a design based on the silver ratio (Yamato ratio) module, creating a unified structure despite the dispersed arrangement of various large and small rooms.
STYLY's XR further extends this sequential spatial experience, playing a role in three-dimensionally visualizing the intentions, work scenes, and corporate value creation processes embedded in each area.
[Future Developments]
Horizontal deployment in all real spaces, including office locations, showrooms, research facilities, recruitment centers, and event venues, both domestically and internationally.
Standardization of the XR content delivery platform, tablet application for operation, and tour progression templates enables rapid deployment to multiple locations.
[Anticipated Use Cases]
Transforming multiple locations into sales showrooms
Utilizing for recruitment branding
Experiential guidance at exhibition facilities
Presentations for real estate development projects
Experiential demonstrations of urban spaces, etc.
For those who wish to experience this solution, please contact us at:
STYLY Inc. info@styly.inc
Background: In the AI era, "experience" becomes the competitive edge for real spaces.
In recent years, spatial computing devices and smart glasses such as Apple Vision Pro, XREAL series, Meta Ray-Ban Display, and Galaxy XR have successively appeared. This is expected to further increase the demand for experiences that connect real space and digital, and companies' bases and facilities are entering an era where the very "reason to visit" is being questioned.
On the other hand, with the evolution of generative AI, information provision such as document explanations, video presentations, and virtual viewings is predicted to become rapidly more efficient and standardized. As a result, we believe that the value sought in real spaces will shift from mere functionality to "experience" itself—understanding, empathy, and immersion that can only be gained on-site.
Under the corporate value of "creating an era where space is worn," STYLY has been developing XR businesses in urban and commercial spaces. Centered on the spatial layer platform "STYLY," we have provided spatial production and technology in various fields, including LBE, from smartphone AR to the smart glass experience "Cyber Vision" at "Ghost in the Shell Exhibition" at "TOKYO NODE" in Toranomon, and the VR "THE MOON CRUISE" at "Space Travelium TeNQ," a space experience facility at Tokyo Dome City.
This time, STYLY has deployed the technology and production capabilities cultivated through these achievements in "delivering experiences (=stories) to places" to office spaces, which are at the core of corporate activities.
Precisely because the world will become functional and standardized by AI, real locations will require experience design that intuitively conveys the company's uniqueness, philosophy, and the intent behind the spatial design.
This initiative is an implementation example of a new "Spatial DX" that evolves offices from "places for explanation" to "media for experience" through XR.
STYLY will continue to expand its ecosystem as a global open platform and deliver "experiences" to all places around the world.
*LBE: Abbreviation for "Location-Based Entertainment," entertainment that can only be experienced by going to a specific location. In the XR domain, facilities and content are successively opening worldwide, with an expected compound annual growth rate (CAGR) of 22.9%.
*STYLY launched an open-source project in December 2025 to release technical information necessary for LBE content development: https://prtimes.jp/main/html/rd/p/000000287.000023281.html
FAQ
What is "WORK SCAPE powered by STYLY"?
It's an XR-powered tour where visitors walk through an office space, intuitively experiencing the company's vision and design intent.
Which types of companies can utilize this solution?
It's suitable for companies aiming to enhance recruitment branding, showroom sales, exhibition guidance, or those with real estate development projects.
What are the benefits of implementing this solution?
It prevents reliance on specific individuals, standardizes explanation quality, and reduces training costs. It also deepens visitor brand understanding and immersion.