"Hello Kitty × Happy Socks" First Collaboration with Global Favorite Hello Kitty! A New Collection of 21 Pop and Cute Items Arrives April 17 (Fri)!

Styling Life Holdings Inc. (Headquarters: Shinjuku, Tokyo; Representative Director, Executive Officer, President: Hiroyuki Kitamura) is pleased to announce that Happy Socks, a legwear brand from Sweden, will launch a new collection in collaboration with Sanrio's popular character "Hello Kitty." Ahead of the regular release on Friday, April 17th, advance reservations will begin on Wednesday, April 1st, at the Happy Socks Lumineast Shinjuku store and the official online store (https://happysocks.jp/).

This collection features a lineup of 21 items in total, including 12 types of socks, 6 types of kids' socks, and 3 types of gift boxes.

Hello Kitty×Happy Socks Reservation & Release Details

**[Advance Reservation: Starts April 1st (Wed)]**

* Happy Socks Lumineast Shinjuku Store Period: April 1st (Wed) - April 7th (Tue)

* Happy Socks Official Online Store Period: April 1st (Wed) 12:00 - April 13th (Mon) 23:59

**[Regular Release: Starts April 17th (Fri)]**

* Happy Socks Lumineast Shinjuku Store From store opening on Friday, April 17th

* Happy Socks Official Online Store (https://happysocks.jp/) From 12:00 on Friday, April 17th

**■ "Hello Kitty×Happy Socks" Crew-Length Socks (6 types total) ¥2,200 (incl. tax) each** Sizes: 36-40 (23-25.5cm) / 41-46 (26-29.5cm) This series features Hello Kitty playfully mixed in. It includes six designs: "Hello Kitty Cherry" with bursting apples and cherries, "Hello Kitty Stripe" with eye-catching classic stripes, and the charming "Hello Kitty Big Dot," "Hello Kitty Cloudy," "Hello Kitty Laughing," and "Hello Kitty Pink Dot" with dots, clouds, and smiling Kitty faces.