[Sint-Truiden] Regarding the conclusion of a sponsorship agreement with LVUP Inc.

Sint-Truiden VV (hereinafter referred to as STVV) is pleased to announce that we have concluded a corporate sponsor agreement for the 2025-2026 season with LVUP Inc. (Headquarters: Nagoya City, Aichi Prefecture).

This corporate sponsor agreement was reached because LVUP Inc. agreed with STVV's vision of supporting Japanese players, coaches, and business staff in their challenges in Europe and globally, and of acting as a bridge not only in sports but also between Japan and Belgium.

[Comment from LVUP Inc.] "We are deeply honored to have concluded a corporate sponsor agreement with Sint-Truiden VV. At LVUP Inc., with the philosophy of 'Meaning in Life,' we aim to realize a society where each individual can overcome difficulties and setbacks to level up (LVUP) themselves. In life, everyone faces moments of challenge in areas such as romance, relationships, and work. However, beyond the challenge of overcoming that wall lies the encounter with a more grown self. Our mission is to be by their side during those challenges and to maximize each person's potential. STVV has built an environment for Japanese players, coaches, and business staff to challenge themselves on the world stage and has continued to support many such endeavors. This stance of 'supporting those who challenge themselves' deeply resonates with the philosophy that we at LVUP Inc. cherish. Both the world of sports and life are fundamentally the same. Only those who do not fear challenges and take a step forward can grow and see new horizons. Through this sponsorship agreement, we will, together with STVV, not only support those challenging themselves on the world stage but also contribute to the 'life level-up' of everyone challenging themselves in their respective lives, whether in romance, relationships, or careers. Moving forward, LVUP Inc. will continue to create new value as a company that believes in human potential and supports challenges."

Company Overview Company Name: LVUP Inc. Representative: Toshihiko Kondo Location: 19F, Hirokoji Cross Tower, 2-20-15 Nishiki, Naka-ku, Nagoya City, Aichi Prefecture Business Activities: Operation of online counseling services Platform business for counseling support Counseling Force system development Official Website: https://lvup.info/

About Sint-Truiden VV (STVV) A football club belonging to the Belgian First Division A, founded in 1924. In November 2017, DMM.com LLC acquired management rights. In 2018, Noriyuki Tateishi, former GM of FC Tokyo, was appointed Chief Executive Officer (CEO). The club's five pillars are strengthening the top team, enhancing the academy, building new business schemes, expanding the stadium, and technological innovation through IT implementation. Players include Ryotaro Ito (previous club: Albirex Niigata), Reo Brian Kubo (previous club: SL Benfica), Shogo Taniguchi (previous club: Al-Rayyan SC), Kaito Matsuzawa (previous club: V-Varen Nagasaki), Taiga Hata (previous club: Shonan Bellmare), and Shion Shinkawa (previous club: Sagan Tosu). In the 2025-26 season, they finished 3rd with 43 points (22 wins, 5 draws, 13 losses / goal difference 15 / 61 goals scored, 46 conceded), finishing 3rd in Play-off 1, and have secured qualification for UEFA competitions next season.