Customer's "Mispronunciation" Officially Adopted. Total Studio FOSSETTE Renames to "Total Studio Pochette" from April 1st Today.
Total Studio FOSSETTE, a photo studio brand, officially adopts customers' common mispronunciation, renaming to "Total Studio Pochette" for April 1st only, as an April Fool's campaign.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:51
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 16, 2026 at 20:48 (370h 32m after Collected)
Studio Ai Co., Ltd. (Headquarters: Kure City, Hiroshima Prefecture, Representative Director: Shintaro Aikawa), which operates photo studios in Hiroshima, Okayama, Kumamoto, and Fukuoka, announces that its photo studio brand "Total Studio FOSSETTE" will change its brand name from "Total Studio FOSSETTE" to "Total Studio Pochette" today, April 1, 2026.
■ Background of the Renaming: A Heartfelt Plea from On-site Staff
Since its establishment, the name "FOSSETTE" (meaning dimple) has been cherished by many customers, embodying our desire to value family smiles. However, for many years, we have faced a serious problem on-site: customers and business partners consistently mistaking our name, saying "You're Pochette-san, right?" Staff members have voiced their frustration, saying, "We've reached our limit. It would be so much easier if we just changed it to Pochette..."
In response to this, the management board decided to change the brand, stating, "It's most important that customers can easily call us. Let's go with Pochette from today!"
Staff Voice
Staff members who are constantly mindful of the pronunciation of "Fo" and "Se"
Customer Voice
Customer needs confirmed through market research
Meeting Scene
Explanation of the situation to the president by members from each department
Meeting Scene
The president listening to explanations from employees and staff
■ Today Only! Full Operation as "Pochette"
On this first day of the renewal, each store will fully embody the "Pochette" worldview.
All staff will wear "Pochettes" while serving customers: All staff members will wear colorful and pop pochettes and greet customers with a smile.
Complete transition in in-store service: All stores will uniformly respond with "Welcome, this is Pochette [Store Name]!"
Signboards also completed for "Pochette": Store signboards have been replaced with "Pochette" to improve visibility.
In-store tools production completed: In-store flyers have also been produced with the "Pochette" name.
New jingle "♪ Pochette's Shichi-Go-San!" unveiled: The familiar sound logo used in commercials has also been changed to Pochette. The well-known TV commercial video has also been updated.
[Video Now Available]
Documentary footage tracing the story behind the renaming can be viewed here.
https://youtube.com/shorts/z6scH8nAw4Q
Watch the new commercial here
*Today is April 1st, April Fool's Day.
From tomorrow, April 2nd, we will once again operate as "Total Studio FOSSETTE," capturing the shining moments of your lives. We kindly ask for your continued patronage (with the correct store name).
FAQ
Did "Total Studio FOSSETTE" really change its name to "Pochette"?
No, this was an April Fool's Day campaign limited to April 1, 2026. The name will revert to "Total Studio FOSSETTE" from April 2.
Why was this name change campaign conducted?
It was planned to address the long-standing issue of customers and business partners mistakenly calling them "Pochette-san," fulfilling staff requests and demonstrating ultimate customer-centricity.
In which regions was this campaign held?
It was implemented at all "Total Studio FOSSETTE" locations operating photo studios in Hiroshima, Okayama, Kumamoto, and Fukuoka.