A New Experience Gift: "Gifting a Seat." Hakata Mizutaki Torita Begins Sales of Meal Vouchers
Hakata Mizutaki Torita has launched sales of meal vouchers for a new gift experience called "Gifting a Seat," which offers an in-store dining experience. After the COVID-19 pandemic, the company emphasizes the value of sharing a meal, even when unable to meet, proposing an experience-based gift that is not just a meal ticket but "gifting the dining time itself."
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- 📰 Published: April 10, 2026 at 19:00
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Torita has previously sold mizutaki sets that allow customers to enjoy the restaurant's taste at home.
Amidst this, many customers used the in-store dining experience as an opportunity to say, "I want someone else to experience this time too," and utilized it as a gift.
After the COVID-19 pandemic, as the value of meeting people and sharing a meal together was re-evaluated, the desire to "let someone feel the 'same table' even when unable to meet" grew stronger. To more comprehensively recreate the in-store experience, product development was expanded to include tantanmen utilizing the rich flavor of whole chicken soup, and original craft beer that complements the taste of mizutaki. These products are developed not as standalone dishes, but as elements that constitute an experience, including taste, aroma, and lingering sensations.
This initiative is also not just a simple meal voucher, but a proposal for a new gift experience: "gifting the dining time itself."
### [The Meaning Behind Torita's Name]
The name "Torita" (とり田) embodies the wish for people to gather and share "blissful" moments, much like the character "田" (ta), which depicts four mouths (口) gathered around a pot. Based on this philosophy, Hakata Mizutaki Torita has cherished the value of "gifting an experience."
## ■ Product Overview
### "Gifting a Seat"
Amidst this, many customers used the in-store dining experience as an opportunity to say, "I want someone else to experience this time too," and utilized it as a gift.
After the COVID-19 pandemic, as the value of meeting people and sharing a meal together was re-evaluated, the desire to "let someone feel the 'same table' even when unable to meet" grew stronger. To more comprehensively recreate the in-store experience, product development was expanded to include tantanmen utilizing the rich flavor of whole chicken soup, and original craft beer that complements the taste of mizutaki. These products are developed not as standalone dishes, but as elements that constitute an experience, including taste, aroma, and lingering sensations.
This initiative is also not just a simple meal voucher, but a proposal for a new gift experience: "gifting the dining time itself."
### [The Meaning Behind Torita's Name]
The name "Torita" (とり田) embodies the wish for people to gather and share "blissful" moments, much like the character "田" (ta), which depicts four mouths (口) gathered around a pot. Based on this philosophy, Hakata Mizutaki Torita has cherished the value of "gifting an experience."
## ■ Product Overview
### "Gifting a Seat"