Comprehensive Support for Investment Real Estate Customer Acquisition: From Strategy to Production and Operation Improvement

Solving the Specialization/Sophistication of "Investment Real Estate" Marketing

STS Digital Inc. (Head Office: 5-3-23 Kojimachi, Chiyoda-ku, Tokyo; Representative Director: Takeshi Tanimya) has launched the "Real Estate Package," a comprehensive support service for investment real estate companies' marketing operations, covering everything from strategy design and production to ad operations, SEO, measurement environment setup, and improvement operations.

In recent years, the target demographic for real estate investment has become increasingly diverse, with a rise in new entrants such as unmarried/single individuals and active generations concerned about future financial insecurity. Consequently, financing methods have also diversified. However, with rising interest rates, the investment appetite of target audiences is less likely to increase, making lead generation and contract closures more challenging.

Marketing for investment real estate demands sophistication, and it is anticipated that the market will transition to a competitive environment where only highly specialized players can survive.

Against this backdrop, STS Digital has launched the "Real Estate Package," which provides comprehensive support from planning to PDCA, based on its industry understanding derived from a track record of real estate-related support.

This package helps create a system that reduces the burden of coordination and instruction for each outsourced vendor, making it easier to sustain customer acquisition efforts.

Is Your Outsourcing a "Black Box"?

In investment real estate marketing, it is not uncommon to outsource ad operations, LP creation, SEO, website modifications, and measurement settings to different vendors. As a result, the client often faces the following challenges:

・Significant effort required to allocate each stage of customer acquisition operations to different outsourced vendors ・Need to provide detailed instructions every time to outsourced vendors with limited industry understanding ・Inability to manage the progress of outsourced vendors ・PDCA cycles tend to stall, making it difficult to sustain initiatives

Furthermore, customer acquisition in investment real estate is not merely about lead generation; it must be designed with a view towards document requests, seminar applications, interviews, negotiations, and contract closures. Fragmented support, such as focusing only on ads, SEO, or LPs, can make overall optimization difficult.

A team that understands the real estate industry ensures "smooth operations."

In response to these challenges, the "Comprehensive Real Estate Support Package" provides integrated support for all necessary processes in investment real estate customer acquisition.

【Main Support Contents】

・Appeal message organization tailored to product characteristics (e.g., sectional/entire building, new/used) ・Design of acquisition funnels (document requests / seminars / interviews) ・LP creation and improvement (CVR improvement / appeal design / form optimization) ・Ad operations and creative improvement (CPA optimization) ・SEO and content creation (building a base for named searches to comparative consideration) ・Measurement design (GA4 / GSC / ads / forms / events) ・Monthly improvement cycle operation

STS Digital's Track Record in Real Estate Content

STS Digital's clients range from major corporations to small and medium-sized enterprises. We have extensive experience in real estate-related fields.

・SEO articles: LIFULL HOME’S, Nomura Real Estate Solutions, Open House, etc. ・LP creation: Sumitomo Realty & Development Sales, Family Corporation, etc. ・Site modification and maintenance: Asahi Kasei Homes, major maintenance projects, etc. ・Recruitment sites and content: Ken Corporation, Sumitomo Realty & Development Group companies, etc. ・Ad operations: Asahi Kasei Homes, Kobori Juken, Sugopla, etc. ・PR and research articles: Iyo Bank, BRANU, Shukobuild, etc.

【April Only】New Fiscal Year Start Dash Campaign Underway!

To commemorate the launch of the "Real Estate Package" service, we are offering a campaign where the following options will be free for companies that apply by April 30th.

Selectable Benefits:

・LP diagnosis and improvement proposals

・Organization of ad appeals

・Current status check of measurement tags and funnels

・Initial design of measurement dashboard

Be Free from Tedious Instructions. Start with a Free Consultation.

We are accepting free consultations (30 minutes) and free diagnoses for companies considering our service. We will organize the current situation, including ads, LPs, measurement, and funnels, clarify "where the bottlenecks are" and "what to start with," and then propose priority measures. Please feel free to contact us.

Company Profile

Company Name: STS Digital Inc. Location: 5-3-23 Kojimachi, Chiyoda-ku, Tokyo Representative: Takeshi Tanimya Business Activities: Digital Marketing Business URL: https://sts-d.com/