Areeam Opens Limited-Time POPUP Store at Lumine Est Shinjuku! Featuring Exclusive Areeam Originals and Enchanting Disney Collection

Areeam, a brand operated by Stripe International Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture; President & CEO: Shishi Masashi), will host a limited-time POPUP store at the south elevator front on the 3rd floor of Lumine Est Shinjuku from Tuesday, July 21, 2026, to Friday, July 31, 2026.

Areeam, produced by influencer and YouTuber 'Ainyan', is built on the concept of 'becoming your most radiant self through clothing filled with passion'. As Ainyan herself is a devoted Disney fan, the brand offers a wide range of Disney Collection items.

This POPUP store will feature a rich lineup of exclusive Areeam originals and new Disney Collection releases, along with the first-ever sale of a special 'Minnie Mouse' ball chain mascot designed by Areeam.

The Areeam Originals collection includes two exclusive pieces: a dress with a delicate watercolor-style sunflower pattern, and a sophisticated one-piece combining a summer tweed top with a tulle skirt. Both are designed to stand out on their own, perfect for summer outings.

In celebration of the upcoming release of Disney & Pixar's 'Toy Story 5', and as part of Lumine Est Shinjuku’s 'TOY STORY – PLAYFUL JOURNEY COLLECTION', Areeam will release UV-protective summer knit cardigans inspired by 'Jessie' and 'Buzz Lightyear'.

Additionally, the store will offer four new Minnie Mouse-themed bags and all-over Mickey Mouse pattern items.

To commemorate the POPUP store opening, Ainyan will host a two-shot photo session on July 26 (Sun) and merchandise handover events on July 24 (Fri), July 28 (Tue), and July 31 (Fri).

Don’t miss this opportunity to experience Areeam’s world through exclusive in-store items and special events.

Areeam POPUP Store Overview Period: July 21 (Tue) – July 31 (Fri), 2026 Opening Hours: Weekdays 11:00–21:00 / Weekends & Holidays 10:30–21:00

Location: 3F South Elevator Front, Lumine Est Shinjuku

Areeam Original Items Details

*All prices include tax. All sizes are one-size.

All-Over Sunflower Dress

Color: Off White

Price: ¥14,500

Summer Tweed Docking Dress

Color: Light Pink

Price: ¥13,500

Areeam 'Disney Collection' Items Details

*All prices include tax. All sizes are one-size.

[Toy Story]

Toy Story / Jessie / Cardigan

Color: Off White

Price: ¥15,000

Toy Story / Buzz Lightyear / Cardigan

Color: Off White

Price: ¥15,000

[Mickey Mouse]

Mickey / Stripe All-Over Shirt

Color: LBL

Price: ¥15,900

Mickey / Stripe All-Over Dress

Color: LBL

Price: ¥19,900

[Minnie Mouse]

Minnie / Quilted Pochette

Color: Off White / Light Pink / Red

Price: ¥9,900

Minnie / Quilted Boston Bag

Color: Multi / Black

Price: ¥12,900

Minnie / Ribbon Die-Cut Bag

Color: Red

Price: ¥12,900

Mickey & Minnie / Merry-Go-Round Tote Bag

Color: Off White

Price: ¥8,500

Minnie / Petit Pop / Ball Chain Mascot

Color: Light Pink

Price: ¥2,970

*On July 21 (Tue) only, limited to one per transaction.

Ainyan In-Store Event Overview

To celebrate the POPUP store opening, Ainyan will host a two-shot photo session and merchandise handover events.

<Two-Shot Photo Session>

Customers who spend ¥13,000 or more (tax included) on the event day will receive a participation ticket.

Date & Time: July 26 (Sun), 12:00 onwards

*Two-shot photo with Ainyan

*Event tickets are limited and will end when supplies run out.

*One ticket per person entry.

*Children under elementary school age may enter with a guardian.

*For more details, please check the official brand SNS or ask in-store staff.

<Merchandise Handover Event>

Ainyan will personally hand over purchased items at the register.

Date & Time: July 24 (Fri) 18:00–20:00

July 28 (Tue) 18:00–20:00

July 31 (Fri) 13:00–15:00 / 18:00–20:00

*Photo taking and autographs are not permitted.

Entry Restrictions

To manage expected crowds, entry restrictions will be in place during the following times:

(Opening Day) Until 13:05 on July 21 (Tue)

(Event Day) Until 14:15 on July 26 (Sun)

*Pre-sale of entry tickets has ended.

*General entry without a ticket may be subject to time adjustments based on crowd conditions.

Additional details will be shared via the brand’s official SNS channels.

Instagram: @areeam_official (https://www.instagram.com/areeam_official/)

X: @areeam_official (https://x.com/areeam_official)

Areeam

Areeam’s core concept is “becoming your most radiant self through clothing filled with passion.”

The excitement of discovering something you love, the joy of wearing it—when your heart is happy, a smile naturally follows.

When meeting someone special or visiting a favorite place, the perfect outfit enhances your charm.

Feminine colors, materials, and silhouettes that appeal to all, with a touch of playfulness.

Designed to be effortlessly stylish and slimming, with attention to every detail.

May everyone fall in love with the magic of Areeam clothing.