[Maison de FLEUR] 'Falling in love with delicate blue.' New 'BLUE MANIA' collection follows popular 'PINK MANIA', launching June 5th

Stripe International Inc. (Headquarters: Okayama City, Okayama Prefecture; President and Representative Director: Masashi Kawabe) announced that its brand 'Maison de FLEUR' will release its first-ever 'BLUE MANIA' collection on June 5, 2026 (Friday) at all Maison de FLEUR stores nationwide and on its official web store, 'STRIPE CLUB'.

Maison de FLEUR's highly popular 'PINK MANIA' collection has been beloved by many fans every year. In response to requests from customers who love blue, the new 'BLUE MANIA' collection was born, featuring items in Maison de FLEUR's signature blue hues. It incorporates refreshing and delicate nuanced blues into the brand's unique girly design, luxuriously accented with details like bijous, pearls, frills, and ribbons. The collection includes a total of 16 items, such as bags, pouches, wallets, charms, and hair accessories.

Featured items include the popular Volume Ribbon Tote Bag. Made with delicate jacquard fabric, the design highlights the beautiful, translucent blue shades. It comes in two sizes, S and M, to suit different purposes.

Other items include bags with eye-catching frilled handles and square totes featuring ribbon frame embroidery, showcasing charming details. Additionally, items featuring ribbon designs with blue bijous have been introduced. These include pouches, wallets, pass cases, and charms to add a subtle color accent to daily life. Hair accessories to enhance outings are also available.

'BLUE MANIA' Sales Summary Release Date: June 5, 2026 (Friday) *Pre-sale on the EC site from 8:00 PM on June 4 (Thursday) Sales Channels: All Maison de FLEUR stores nationwide, earth music & ecology Aeon Mall Okayama (Maison de FLEUR annexed store), official web store 'STRIPE CLUB', and ZOZOTOWN. Products: 16 items in total (5 types of bags, 3 types of pouches, wallet, pass case, charm, and 5 types of hair accessories).