Stripe International Inc. (HQ: Okayama, CEO: Masashi Kawabe) announced that its brand 'Maison de FLEUR' will release its new original yukata collection on June 12, 2026, at all Maison de FLEUR stores and the official online store 'STRIPE CLUB'.
This year's theme is 'Blooming Gracefully, Maison de FLEUR's Summer Preparation,' blending traditional yukata styles with a French chic aesthetic. Responding to customer feedback for easier-to-wear garments, the brand introduces its first separate-style yukata, designed for easy dressing even for those unfamiliar with traditional Japanese attire.
The collection includes sets of separate yukata and heko-obi sashes, obi-age (sash tucks), and hair accessories, all featuring rose and ribbon motifs. To celebrate the launch, an 'Instagram Giveaway Campaign' will run from May 20 to June 10, with three winners receiving a new yukata set.
Sales Overview: Release Date: June 12, 2026 (EC pre-orders start May 22, 20:00). Locations: All Maison de FLEUR stores nationwide, 'STRIPE CLUB' online store, and ZOZOTOWN. Key Products: Rose Ribbon Separate Yukata (¥14,300), Obi-age (¥3,950), Hair accessories (¥3,700 - ¥3,950).
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: earth music&ecology