NEM, Stripe Vietnam's Brand, Participates in Vietnam's First 'TOKYO GIRLS COLLECTION in VIETNAM 2026'

STRIPE VIETNAM Limited Liability Company (Headquarters: Hanoi, Socialist Republic of Vietnam, Representative Director and President: Mitsuru Takedai), a group company of Stripe Holdings Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture, Representative Director and President: Masashi Kawabe), participated in the 'TOKYO GIRLS COLLECTION in VIETNAM 2026' held at Van Phuc City, Ho Chi Minh City, Vietnam, on March 28 (Sat.) and 29 (Sun.), 2026, with its flagship brand "NEM (Nemu)". This marks the second overseas event for 'TOKYO GIRLS COLLECTION' (hereinafter, TGC), following Jakarta, Indonesia in 2025, and it is the first time it has been held in Vietnam. Since its launch in 2002, the "NEM" brand developed by Stripe Vietnam has proposed office wear for working women in their 30s and 40s, centered in Hanoi and Ho Chi Minh City, gaining high support within Vietnam. On the other hand, against the backdrop of recent market changes and diversification of lifestyles, expanding recognition among younger demographics and acquiring new customer segments have become challenges. Under these circumstances, Stripe Vietnam decided to participate in TGC, which attracts many visitors in their 20s to early 30s and a highly fashion-conscious audience. Considering the urban characteristics of Ho Chi Minh City, the company aimed to create new points of contact different from its traditional customer base. Furthermore, this participation represents "NEM"'s first full-scale exhibition at a major overseas fashion event. On the day, "NEM" staged its fashion show independently, not as a joint format with other brands. While expressing the brand's worldview, it conveyed styling and new charms targeted at younger demographics. Additionally, by incorporating bags and shoes from the sister brand "VASCARA," the coordination was completed as a total styling. In the Vietnamese market, while local and global brands exist, there are still few mid-range fashion brands. "NEM" aims to strengthen its brand development for a wider generation, establishing its unique position within this market environment. Moving forward, "NEM" will continue to expand the new possibilities of fashion in Vietnam and strive to provide value to diverse customer segments. **■ "NEM" Brand Overview** Concept: "Tailor Vietnamese Elegance" Target Audience: Women aged 20-40 **■ "NEM" Collection ALL LOOK**