[Stripe International] 6 Stores Across 4 Brands Sequentially Open & Renew

Stripe International Inc. (Headquarters: Okayama City, Okayama Prefecture; President and Representative Director: Masashi Kawabe), which develops women's apparel brands, sequentially opened and renewed 6 stores across 4 brands from March 17, 2026.

Under the theme of 'stores truly desired by local customers', each store worked with a strong commitment to 'new value', including playful promotions celebrating brand anniversaries, collaborations with famous local shops, and unique mechanisms to make customers stop in their tracks.

■ Specific Initiatives and Provided Value by Brand

### earth music&ecology Sunshine City Store

'Giant Gacha' Creates Encounters with New Customers As a renewal opening measure conscious of the characteristics of Ikebukuro Sunshine City, an epicenter of trends and culture with heavy foot traffic regardless of weekdays or holidays, a 'giant gacha machine' catching the eyes of passersby was installed for a limited time. By implementing a gacha project where anyone can try it for free on a first-come, first-served basis, many people stopped, creating an opportunity for them to enter the store. Also, by including immediately usable coupons as one of the prizes, it led to the patronage of new customers with whom we had no previous touchpoints.

A Simple and Open Space Close to Your Current Mood In this renewal, the interior was revamped to be simple. It adopts a design that highlights styling and display, allowing customers to more intuitively find current trends and styles that suit them.

### AMERICAN HOLIC LaLaport Yokohama Store / Perie Inage Store