Stripe International: 4 Brands, 6 Stores Sequentially Opening/Renewing

Stripe International Inc. (Headquarters: Okayama City, Okayama Prefecture; Representative Director and President: Masashi Kawabe), which operates ladies' apparel brands, sequentially opened and renewed 4 brands across 6 stores starting March 17, 2026. With the theme of 'stores truly desired by local customers,' each store focused on creating 'new value' through playful promotions celebrating the brand's 10th anniversary, collaborations with famous local establishments, and unique features designed to capture customers' attention. ■ Specific Initiatives and Value Provided by Brand earth music&ecology Sunshine City Store 'Giant Gacha Machine' Creates New Customer Encounters As a renewal strategy for the Ikebukuro Sunshine City store, a hub for trends and culture with high foot traffic on both weekdays and holidays, a temporary 'giant gacha machine' was installed to attract passersby. This gacha machine campaign, offering free challenges on a first-come, first-served basis, encouraged many people to stop and served as an opportunity for them to enter the store. Furthermore, by including discount coupons usable on the spot as one of the prizes, it led to new customers, who previously had no contact with the brand, making purchases. A Simple, Open Space that Resonates with Current Moods The interior was simply refreshed in this renewal. The design highlights styling and displays, allowing customers to more intuitively discover current trends and styles that suit them. AMERICAN HOLIC Lalaport Yokohama Store / Perie Inage Store Celebrating 10 Years with 'AHAHA' and 'AH', Staff and Customer Smiles To commemorate the brand's 10th anniversary, a fun-filled promotion combining the sound of laughter 'AHAHA' with the brand's abbreviation 'AH' was launched. This attitude of genuinely enjoying the 10th anniversary with customers has brought bright laughter into the stores. Local Collaboration with 'Minsei Chaofan' A limited collaboration with 'Minsei Chaofan,' a beloved local restaurant in Yokohama Chinatown, was implemented. This initiative, embodying the desire to value local connections, received a positive response from local customers. Green Parks Yumegaoka Soratos Store The Comfort of Being Greeted by Familiar Staff Staff who have continuously worked at the previous store were retained, emphasizing long-standing connections with local customers. The open, windowless entrance makes it easy for anyone to enter, providing a place where casual daily conversations can arise. Tailored to the lifestyle of a newly developed residential area, the store aims to be a relaxing space where neighbors can enjoy chatting, not just shopping. YECCA VECCA Aeon Mall Okayama Store Relocating to a 'More Accessible' Location with 15 Years of History Valuing the trust built with customers over 15 years in Okayama, the store relocated to a more convenient location. By considering ease of parking, in line with the region's car-dependent society, customers expressed joy, saying it became 'easier to visit than before.' Proposing Radiant Daily Life with 'Unique Designs' YECCA VECCA strengthened its unique design items, which are not found in other nearby brands. This evolution aims to be a place where not only long-time fans but also new customers can discover 'a self they can only find here.' ■ Our Vision for Stores More than just numerical results, we value the perspective of 'whether customers truly need that store.' Each store will continue to build a long-loved place by devising initiatives tailored to regional characteristics and by each staff member sincerely engaging with customers. Open/Renewal Overview March 17 (Tue) AMERICAN HOLIC Perie Inage (Chiba Prefecture) March 19 (Thu) earth music&ecology Sunshine City (Tokyo) March 19 (Thu) AMERICAN HOLIC Lalaport Yokohama (Kanagawa Prefecture) March 19 (Thu) Green Parks Yumegaoka Soratos (Kanagawa Prefecture) March 19 (Thu) YECCA VECCA Aeon Mall Okayama (Okayama Prefecture) March 27 (Fri) AMERICAN HOLIC Sotetsu Joinus (Kanagawa Prefecture) Stripe International https://www.stripe-intl.com https://stripe-club.com