Wu Xian Ji Reignites Hot Pot Craze: Free Meals for 10 Days If ID Number Ends with Matching Digit

Chain hot pot brand Wu Xian Ji is once again launching a buzzworthy promotional campaign. This year, it is using the last digit of customers' ID numbers as eligibility criteria for a free hot pot meal, running a 10-day weekday-only event. The initiative aims to manage crowd flow while maintaining service quality, and is expected to spark another surge in hot pot consumption.

Promotion with Crowd-Dispersal Strategy: Launching Weekday-Only from July 13–24

Wu Xian Ji states that this year's 'Everyone is Crazy' campaign will run from July 13 to July 24. During this period, from Monday to Friday, different last digits of ID numbers will qualify for a free hot pot each day. Customers who present their physical ID card in-store on the designated day, with the last digit matching the day’s requirement, can redeem one designated premium hot pot.

The brand notes that past large-scale promotions often led to long queues. This year, they have specially adopted a 'last-digit分流' approach to help customers plan their visits in advance, reduce peak-hour pressure, and provide a more comfortable dining experience.

Wu Xian Ji emphasizes that the promotion is for dine-in only, limited to one redemption per person, and does not apply to takeout, delivery, or打包 services. Customers must proactively present their valid physical ID during ordering, and staff will verify eligibility before participation.

After the campaign announcement, it immediately sparked heated discussions on social media. Many netizens began checking their ID number endings and making plans with friends and family to enjoy free hot pot meals on designated dates. Wu Xian Ji reminds customers to confirm in advance whether their ID number and the event date align to avoid missing the offer, and notes that all details are subject to official brand announcements.