Men's Makeup Brand THE FUTURE Hosts 'Makeup-Included ID Photo Event' at Senshu University

On May 2, 2026, the men's makeup brand THE FUTURE, operated by STORiiY Inc. (Representative Director: Masahiro Watanabe, Shibuya-ku, Tokyo), hosted a free hair, makeup, and ID photo shooting event titled 'On-site Job Hunting Photos Supported by THE FUTURE' at the Senshu Career Fair held at Senshu University's Ikuta Campus.

This marks the brand's second event at the university, following a successful pilot held at the Kanda Campus in February 2026.

As first impressions become increasingly critical in the job-hunting process, the brand aimed to alleviate students' anxiety about their appearance by providing on-campus professional makeup lectures and ID photo sessions free of charge.

With 196 applicants, the event highlighted the high level of interest in first-impression management for career hunting.

Event Overview
Name: On-site Job Hunting Photos Supported by THE FUTURE
Date: Saturday, May 2, 2026, 10:30–17:30
Location: Senshu University Ikuta Campus, Building 10, Senshu Career Fair Venue
Service Duration: Approx. 20–30 minutes per person
Applicants: 196
Participants: 63

Event Background
In recent years, the importance of first impressions, including resume photos, has risen due to the widespread adoption of online interviews and an increase in the number of applications.
However, many students still rely on automatic photo booths, leading to significant variations in preparation for their appearance, such as hair styling, skin tone, and facial expressions.
The most common reason cited by students for participating in this event was the desire to have ID photos taken outside of a standard photo booth.
THE FUTURE views men's makeup not merely as appearance correction, but as a form of 'self-expression' that empowers individuals to gain confidence and move forward.
Believing that the experience of 'grooming' during this turning point in life could boost students' courage, the brand initiated this project to help them enter society with confidence.

From Participant Surveys:
- Satisfaction: All participants were satisfied, resulting in a 98% satisfaction rate.
- Change in Impression of Men's Makeup: 96% of participants said their impression of men's makeup became more positive after the event (49% 'very positive,' 47% 'positive'). No negative feedback was reported.
- Future Interest: 84% expressed interest in incorporating makeup into their routine.

Future Outlook
THE FUTURE intends to continue strengthening its partnerships with universities and career support sectors. The brand aims to support students in 'first impression design' while promoting men's makeup not as something special, but as a new standard of grooming for facing society with confidence.