Runners are born, gather, and grow. Alpen launches 'ALPEN RUN,' a running community brand, with its first store opening on Friday, April 24, in Meiji Park, Tokyo.
Alpen, a sports goods retailer, is launching a new brand, 'ALPEN RUN,' to offer running experiences and community beyond traditional retail. Its first store, 'ALPEN RUN MEIJI PARK,' will open on April 24, 2026, in Meiji Park, Tokyo, adjacent to the New National Stadium, aiming to be a hub for runners to connect and grow.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 02:01 (492h 22m after Collected)
Alpen Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Atsushi Mizuno), a sports goods retailer, is transcending the traditional framework of retail by establishing a new brand, "ALPEN RUN," to provide running experiences and community. As the first base reflecting the brand's philosophy, "ALPEN RUN MEIJI PARK" will open on Friday, April 24, 2026, in Meiji Park, Tokyo, adjacent to the New National Stadium.
■ Concept: A Hub for Creating a Life with RUN
ALPEN RUN is not merely a store selling running gear; it offers running experiences and community. Three elements seamlessly link together to bring new running into daily life.
1. RUN COMMUNITY (Community) | Connect
Run with friends and share the joy. We will build a community where you can feel the spread of running culture close at hand.
2. RUN HUB (Store) | Gather
Runners are born, gather, and grow. It is a hub that supports daily running, making everyone naturally want to visit.
3. RUN ITEM (Product) | Discover and Support
Products support runners and expand connections. Products allow you to take the experiences born at RUN HUB into your daily life and discover what running means to you.
■ Three Value Propositions Expanding from Meiji Park, Tokyo
1. EXPERIENCE: We provide experiences where you can discover your own running style through precise foot measurements, shoe fittings, and trial runs.
2. COMMUNITY: We offer connections born from running through various themed group runs and events held daily.
3. EXPERTISE: We enhance the quality of running through performance proposals by expert staff and recovery experiences in collaboration with the adjacent TOTOPA.
Staff members themselves will run and converse as part of the community, expanding a comfortable community centered in Meiji Park, Tokyo.
■ A Medium to Update Japan's Running Culture
ALPEN RUN's official Instagram (@alpenrun.meijipark) functions as a unique medium to update running culture, going beyond the scope of sales promotion. Product and event information, as well as unreleased content, will be sequentially unveiled through this medium.
Official Instagram:
https://www.instagram.com/alpenrun.meijipark/
■ Concept: A Hub for Creating a Life with RUN
ALPEN RUN is not merely a store selling running gear; it offers running experiences and community. Three elements seamlessly link together to bring new running into daily life.
1. RUN COMMUNITY (Community) | Connect
Run with friends and share the joy. We will build a community where you can feel the spread of running culture close at hand.
2. RUN HUB (Store) | Gather
Runners are born, gather, and grow. It is a hub that supports daily running, making everyone naturally want to visit.
3. RUN ITEM (Product) | Discover and Support
Products support runners and expand connections. Products allow you to take the experiences born at RUN HUB into your daily life and discover what running means to you.
■ Three Value Propositions Expanding from Meiji Park, Tokyo
1. EXPERIENCE: We provide experiences where you can discover your own running style through precise foot measurements, shoe fittings, and trial runs.
2. COMMUNITY: We offer connections born from running through various themed group runs and events held daily.
3. EXPERTISE: We enhance the quality of running through performance proposals by expert staff and recovery experiences in collaboration with the adjacent TOTOPA.
Staff members themselves will run and converse as part of the community, expanding a comfortable community centered in Meiji Park, Tokyo.
■ A Medium to Update Japan's Running Culture
ALPEN RUN's official Instagram (@alpenrun.meijipark) functions as a unique medium to update running culture, going beyond the scope of sales promotion. Product and event information, as well as unreleased content, will be sequentially unveiled through this medium.
Official Instagram:
https://www.instagram.com/alpenrun.meijipark/
FAQ
What is the name of the new running community brand launched by Alpen Co., Ltd. and when did its first store open?
The new running community brand launched by Alpen Co., Ltd. is called ALPEN RUN, and its first store opened on Friday, April 24, 2026.
Where is the first ALPEN RUN store located and what is its official name?
The first ALPEN RUN store is located in Meiji Park, Tokyo, adjacent to the New National Stadium, and its official name is ALPEN RUN MEIJI PARK.
Who is the president of Alpen Co., Ltd. and where is the company headquartered?
The president of Alpen Co., Ltd. is Atsushi Mizuno, and the company is headquartered in Nagoya City, Aichi Prefecture, Japan.
What are the three core elements of the ALPEN RUN brand philosophy as described in the article?
The three core elements of the ALPEN RUN brand philosophy are RUN COMMUNITY, RUN HUB, and RUN ITEM, which together support running culture and daily running life.
What types of experiences does ALPEN RUN offer to help runners discover their personal running style?
ALPEN RUN offers precise foot measurements, professional shoe fittings, and trial runs to help runners discover their own running style and improve their experience.