steer Inc. Concludes Official Sponsorship Agreement with Yokohama DeNA BayStars ~ "Machi-zuku DAY" Title Game to be Held at Yokohama Stadium on Saturday, June 7, New Media "machi-zuku" Officially Launched on the Same Day ~

steer Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kodai Sato; hereinafter "the Company"), which operates with the mission of "Creating towns, creating excitement, spinning aspirations," and develops diverse solutions for industries fundamental to "town development" with its agent business as its core, has concluded an official sponsorship agreement with the Yokohama DeNA BayStars for the 2026 season.

To commemorate this partnership, the Company will hold its title game, "steer 2026 Machi-zuku DAY," at a home game to be held at Yokohama Stadium on Saturday, June 7, 2026. Additionally, the official launch of its own media, "machi-zuku," is scheduled for the same day.

■ Background of the Sponsorship Agreement: "Excitement Creates Towns"

In the "town development" industry, which is directly linked to Japan's prosperity, the Company aims to realize a prosperous future by supporting highly specialized professional talent.

The "town development" defined by the Company does not refer to a specific industry alone. It encompasses local governments, infrastructure, energy, real estate, construction, finance, and sports and entertainment that generate "excitement." We believe that town development is a comprehensive initiative where these wide-ranging fields overlap and address societal challenges.

Over the past 15 years of the Yokohama DeNA BayStars' journey, the atmosphere of Yokohama and the Kannai area has significantly changed. The overwhelming vibrancy created by involving not just the stadium but the entire town, injecting "excitement" into the whole area. This scene where "excitement creates towns" is the origin of the Company's deep dive into sports x town development.

We are honored to be able to deliver our brand on the iconic stage of Yokohama Stadium, and through this sponsorship, we will contribute to the further revitalization and development of the Yokohama region.

■ Overview of the Title Game "steer 2026 Machi-zuku DAY"

Game Name: steer 2026 Machi-zuku DAY
Date & Time: Saturday, June 7, 2026, from 14:00
Venue: Yokohama Stadium (Yokohama Park, Naka-ku, Yokohama City, Kanagawa Prefecture)
Matchup: Yokohama DeNA BayStars vs. Fukuoka SoftBank Hawks

■ About the Installation of Signage at Yokohama Stadium

Following the conclusion of the agreement, signage for steer Inc. has been installed inside Yokohama Stadium.

FAQ

What is the main purpose of steer Inc.'s mission statement?

steer Inc.'s mission is to create towns, create excitement, and spin aspirations through its diverse solutions for town development.

When will the 'steer 2026 Machi-zuku DAY' title game be held?

The 'steer 2026 Machi-zuku DAY' title game is scheduled to be held on Saturday, June 7, 2026, at Yokohama Stadium.

What is the significance of the Yokohama DeNA BayStars' impact on the Kannai area for steer Inc.?

The overwhelming vibrancy created by the Yokohama DeNA BayStars, involving the entire town and injecting excitement, is the origin of steer Inc.'s focus on sports and town development.

What is 'machi-zuku' and when will it be officially launched?

'machi-zuku' is steer Inc.'s own media, and it is scheduled for an official launch on Saturday, June 7, 2026.

What industries does steer Inc. consider part of 'town development' beyond a specific industry?

steer Inc. defines 'town development' broadly to encompass local governments, infrastructure, energy, real estate, construction, finance, and sports and entertainment that generate excitement.

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